KUALA LUMPUR, 26 AUGUST 2022 – In conjunction with Merdeka Day and Malaysia Day celebrations, Suria KLCC Group ignites the spirit of patriotism with exclusive redemptions and engaging children activities in its Merdeka campaign. The campaign, happening at Alamanda Shopping Centre Putrajaya and Mesra Mall Terengganu, starts today and ends on 16 September 2022.
ALAMANDA SHOPPING CENTRE
Following a successful collaboration in 2020, Suria KLCC Group joins forces with Komuniti Tukang Jahit (KTJ) once more, this time to create a limited edition 65th Merdeka T-shirts with batik patch pockets.
KTJ is a social enterprise that works to empower women of B40 communities through home-based sewing. This partnership is also part of the group’s Corporate Social Responsibility (CSR) effort to promote the 3R (Reduce, Reuse and Recycle) by reducing wastage. The one-of-a-kind Merdeka T-shirts use batik scraps in their design. These exclusive Merdeka T-shirts can be redeemed by shoppers who spend RM500 in a maximum of two receipts at any specialty store. There are 1,000 T-shirts available for redemption at Alamanda Shopping Centre.
In addition, shoppers with a minimum spend of RM1,500 in two receipts at any specialty store will receive a RM50 Alamanda shopping voucher on top of the Merdeka T-shirt. This redemption is limited to the first 300 shoppers.
In support of raising the Jalur Gemilang, there will also be special flag giveaways to the first 1,000 shoppers on Merdeka Day and Malaysia Day respectively.
Tying in with the school holidays, the campaign has exciting contests and workshops in store for children and their families. The activities are exclusively for VIKids aged 7 to 12 years old and will be held in front of Aeon Big, Ground Floor from 31 August until 11 September 2022. Children who are not part of the VIKids are welcome to sign up as members first. Participation in the contests and workshops are on a first-come, first-served basis.
The following prizes are up for grabs:
Contests |
Prizes (Alamanda Shopping Vouchers) |
Traditional Malaysian costume fashion show |
1st Prize: RM300
2nd Prize: RM200 3rd Prize: RM100 |
Patriotic song singing contest |
1st Prize: RM300
2nd Prize: RM200 3rd Prize: RM100 |
Colouring contest |
Junior Category (7 – 9 years old) 1st Prize: RM150 + certificate 2nd Prize: RM100 + certificate 3rd Prize: RM50 + certificate Senior Category (10 – 12 years old) 1st Prize: RM150 + certificate 2nd Prize: RM100 + certificate 3rd Prize: RM50 + certificate |
VIKids members can also join various Merdeka-themed workshops for free. Among them include: Jalur Gemilang cookie decoration, Merdeka-themed sand art, Jalur Gemilang theme pinwheel, Merdeka keychain and Batik bookmark. There are also 500 free mini flags available for VIKids participating in the activities.
MESRA MALL
Similarly, Mesra Mall will also host their Merdeka campaign from 26 August to 16 September 2022.
Here, the limited-edition Merdeka T-shirts made in collaboration with KTJ are available for redemption by shoppers with a minimum spend of RM350 and above in two receipts at any specialty store.
In collaboration with Perbadanan Kemajuan Kraftangan Malaysia, there will be arts and crafts activities galore for VIKids members. Activities include Merdeka flag weaving, key chain painting, recycling craft and DIY craft kits. These activities are held on Fridays and Saturdays (from 25 August to 10 September) at the West Wing Centre Court.
VIKids members can get mini Jalur Gemilang flags on 31 August and 16 September 2022. Limited to 150 pieces each day, don’t miss the giveaway happening from 12pm to 4pm on both days.
Visitors also get to enjoy an atmosphere decked with inspiring Merdeka-themed decorations aimed at evoking a sense of patriotism and love for the country. There will be a photo booth where visitors can commemorate their celebration of Malaysia’s 65th Independence Day.
Andrew Brien, CEO of Suria KLCC Sdn Bhd, commented, “During a period that is significant to all Malaysians, it’s a wonderful time to take pride in what this nation has achieved by being united. The Merdeka-themed activities bring people together and serve as perfect opportunities for children to learn more about the rich culture and heritage of this country.
“Once again, our CSR collaboration with Komuniti Tukang Jahit remains meaningful and fruitful. Apart from incorporating the batik element that is distinctly Malaysian, we are also able to do our part as a corporation in contributing towards positive social and environmental impact.”