Sungai Melaka clean-up is the latest
MELAKA, 28 MARCH 2022 – Malaysians and tourists from around the world can rejoice as borders will soon reopen and everyone can start traveling again.
To provide some much-needed support to the country’s tourism industry, MR D.I.Y. Group (M) Berhad (MR D.I.Y.) recently launched a new initiative under its community outreach programme, called #DIY4Sungai. This initiative is designed to ensure that tourist areas adjacent to rivers and waterways are cleaned up, rehabilitated, and restored, ready to welcome tourists again.
The homegrown retailer’s focus this time was the Sungai Melaka tourism hub, located in the heart of the historical city of Melaka. In a 2-hour activity involving 40 volunteers, the MR D.I.Y team led an effort to clean up and restore the natural beauty of the riverfront area. Volunteers included MR D.I.Y’s own team members as well as personnel from the Perbadanan Pembangunan Sungai & Pantai Melaka. Over 1,000 kgs of garbage were picked up and disposed of responsibly.
Commenting on the initiative, MR D.I.Y. Group Chairman, Dato’ Azlam Shah Alias said, “As a Malaysian brand, MR D.I.Y. wants to lend our support to initiatives designed to preserve, protect and restore Malaysia’s scenic tourism spots. Tourism is a key industry for the country, and as Malaysians start traveling again and borders start to reopen, we want to support the efforts to get our tourist industry back on its feet. This is one of the many ways we bring value to Malaysia and Malaysians.”
Dato’ Azlam went on to thank the volunteers for their efforts, who he said had worked tirelessly to ensure a successful programme.
“We have carried out several such initiatives, most recently with Majlis Perbandaran Hulu Selangor (MPHS), where we cleaned up Sg. Kedondong and performed maintenance work on the facilities at the recreational area. We hope to explore more partnerships like this in future,” he said.
#DIY4Sungai is one of several initiatives MR D.I.Y. has launched as part of its sustainability efforts. Others include DIY Made Simple, a campaign designed to promote a do-it-yourself culture amongst Malaysian students, and #DIY4UM, a programme in partnership with University Malaya to help more than 12,000 undergraduates prepare for the return to campus post-pandemic.
In December 2021, MR D.I.Y. was admitted to the globally renowned FTSE4Good Index 2021, a reflection of the home improvement retailer’s efforts to continuously make a positive impact on the communities in which they operate.