KUALA LUMPUR, 14 January 2023 – Kicking off the year on a right foot, AirAsia continues soaring high by taking home the Bronze award at the 2022 Putra Brand Awards in the Transportation, Travel and Tourism category, maintaining over a decade-long run as Malaysia’s preferred travel brand.
Capital A’s Chief Brand Officer, Rudy Khaw said: “This award is both inspiring and humbling for us as we ride into 2023, a year full of hope and new beginnings for the travel and aviation industry as we finally put the pandemic behind us. The AirAsia brand has transformed from just an airline to the travel and lifestyle ecosystem that it is today, and it remains a continuous effort on our part to ensure that we stay relevant whilst evolving to suit the latest trends in consumer demands.
“Our mission from the start has always been to make flying accessible without compromising on quality, and we are proud to say that we have upheld that over two decades as we gradually branched out to a versatile range of products and services to enhance our travel offerings.
“Our heartiest thanks go out to all of our guests who believed in and voted for us. This only encourages us to serve you better. This award would not have been possible without our dedicated team of Allstars from all over the region who have made the AirAsia brand what it is today.”
The Putra Brand Awards is an initiative by the Association of Accredited Advertising Agents Malaysia (4As) aimed at recognising local and international brands that have had an impact on Malaysiams. It is also the only award chosen by the people.
The award received over 25,000 responses from consumers across Peninsular and East Malaysia who participated in the consumer preference survey to determine their preferred brands across 24 different product and services categories.