Chosen for his natural charm and stylish image, Eun-woo will appear
in new collection launch campaigns across key Asia-Pacific markets
Malaysia, 12 January 2023 – Skechers, The Comfort Technology CompanyTM and a global leader in lifestyle and performance footwear, has announced top K-pop idol Cha Eun-woo as its regional brand ambassador. This partnership covers seven key Asia-Pacific markets for Skechers: Malaysia, Hong Kong, Macau, Philippines, Singapore, Thailand and Vietnam.
“I am honoured and delighted to be named the new Skechers regional brand ambassador. Shoes are an important part of my life, not only as a fashion statement, but also because I enjoy dancing and working out. Skechers’ innovative and versatile designs are comfortable and reflect my true style. I can’t wait to share my favorite Skechers looks with everyone, and I hope you enjoy them as much as I do!” said Eun-woo, the celebrated K-pop star and actor.
“Skechers believes in investing in our business to reach new consumers, maximize our business and further establish the brand as a leader in innovative comfort footwear. Having the well-known and much liked Cha Eun-woo as our brand ambassador across many of our key Asian markets is a testament to our belief in ongoing growth opportunities in this region,” said David Weinberg, chief operating officer of Skechers.
“We are excited to have Cha Eun-woo as our new brand ambassador for numerous key markets in Asia, including Malaysia,” said Zann Lee, managing director of Skechers Southeast Asia. “His innate likeability, boyish demeanour and natural personable disposition are a perfect fit for Skechers. With Eun-woo’s international popularity, immense talent, and drive that he possesses, we believe that this partnership will further boost Skechers’ brand recognition, younger consumers’ affinity towards our products and our market position as a leader in comfort technology footwear. We are upbeat that 2023 is a new retail chapter and opportunity for Skechers Malaysia to spearhead with even more exciting new products, activities and events for our consumers.”
As part of the partnership, Eun-woo will appear in several marketing campaigns, including Skechers Hands Free Slip-insTM, Skechers Sport® Court, Skechers Foamies®, Skechers Workout WalkerTM, and Skechers Apparel (Lifestyle & Performance). In Malaysia, Skechers currently has several stores across the country, including, 1 superstore, 67 concept stores, 15 city outlets, 11 outlets, 1 lifestyle store and 1 kids store.
This season’s new campaign focuses on celebrating authenticity—being yourself and always feeling confident and comfortable with who you are and what you have. It also exemplifies Skechers’ values and commitment to offer the best quality, all-inclusive and comfortable shoes to consumers.
Hi-resolution images and videos of Cha Eun-woo as Skechers’ regional brand ambassador can be accessed from: http://bit.ly/SkechersXChaEun-woo-MY
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