About the “Sajian Seimbang Tanda Sayang” Campaign

About the “Sajian Seimbang Tanda Sayang” Campaign

Healthy, balanced eating starts from the home plate (or bowl!)

Every balanced meal prepared reflects love and care for the family. Premised on this, MAGGI® introduced its ‘Sajian Seimbang Tanda Sayang’ (A Balanced Bowl is a Serving of Love) campaign to advocate balanced eating amongst Malaysians, as well as celebrating a mother’s culinary inventiveness in preparation of healthier meals for her family.

The campaign is inspired by the Malaysian Healthy Plate (MHP) guide by the Ministry of Health Malaysia, which provides a visual guide to help individuals plan a balanced meal, based on the ‘Suku-Suku Separuh’ concept. This concept divides a meal into 3 sections, with:

  • 1/4 of the plate to be filled with carbohydrate sources (e.g. rice, noodles, bread or cereal)
  • 1/4 of the plate to be filled with protein sources (e.g. egg, tofu, meat or seafood)
  • 1/2 of the plate filled with vegetables and fruits

Healthy Plate

To achieve a balanced bowl of MAGGI® 2-Minute Noodles, pair the noodles with your choice of vegetables and protein in accordance with the ‘Suku-Suku Separuh’ concept, for a tasty and balanced bowl!

Below are examples of a balanced meal with MAGGI® 2-Minute Noodles, to cater to different individuals and/or family members!

The 5 Types of Personality Bowls

The Busy Parent

(with Curry-flavoured MAGGI® noodles)

  • Inspired by Malaysia’s favourite ‘mi ladna’ 
  • Simple and hearty dish, suitable for family’s mid-week meal
  • Uses easily sourced/ available ingredients e.g. cabbage, carrot and green leafy vegetables, with egg and chicken
  • Ingredients as toppings:
    • Kailan
    • Carrot
    • Cabbage
    • Egg
    • Shredded chicken

The Fussy Eater

(with Chicken-flavoured MAGGI® noodles)

  • Combination of colourful vegetables, chopped into small pieces or presented in cute shapes to attract fussy eaters
  • Source of protein is handmade meatballs, which are easy to chew and has the ability to incorporate veg into little one’s meal
  • Ingredients as toppings: 
    • Spinach
    • Carrot
    • Corn
    • Chicken meatball with mushroom

The Golden Age

(with Tom Yam-flavoured MAGGI® noodles)

    • Inspired by the ‘kerabu’ dish, using a combination of aromatic herbs to entice the tastebuds, whilst rekindling memories of local flavours 
    • Ingredients are sliced thinly for easy consumption (easy-to-chew for elderly). Can be served as an appetiser or bites!
    • Ingredients as toppings: 
      • Tomato
      • Cabbage
      • Carrot
      • Cucumber
      • Prawn
      • Squid
      • Coriander
  • Daun kesum
  • Bunga kantan

Goodness Green 


(with Chicken-flavoured MAGGI® noodles)

    • Utilising natural umami flavour from fresh ingredients e.g. mushrooms and seaweed, paired with a colourful array of vegetables to enhance the overall flavour of the dish
    • A light yet satisfying bowl!
    • Ingredients as toppings: 
      • Mushrooms
      • Carrot
      • Baby corn
      • Tofu
  • Bak choy
    • Seaweed

Zero Waste 


(with Asam Laksa-flavoured MAGGI® noodles)

  • Extra food does not need to go to waste!
  • Quick and simple dish prepared using common ingredients e.g. fried ikan kembung
  • Dish is given a refreshing twist with the use of ingredients such as pineapple, cucumber, onion and herbs (mint, bunga kantan and daun kesum)
  • Ingredients as toppings:
    • Ikan kembung (fried)
    • Pineapple
    • Cucumber
    • Onion
    • Mint leaf
    • Bunga kantan, daun kesum and calamansi



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