THE NEW BR 05 GMT: TIME TO TAKE -OFF
For its first dual time zone model in its 05 range, Bell & Ross offers a more urban interpretation of travel and time. Non-mobility has made the travel experience highly desirable, as has the environment of airports, and aircrafts. The dynamism of lounges and the joyful noise of the schedule board are the background of globe-trotters on the move.
They will be landing in different capitals, connecting to different time zones, keeping multiple temporalities in mind: the road is that of the sky leading to new directions and life experiences.
The BR 05 GMT widens the field of possibilities, awakens a glimmer of hope, brings us back to our dynamic reality.
FOR A MAN IN MOTION
BR 05 GMT was created with respect to its soft solidity. Its proportions are large but measured. It is virile without showing its strength. It alternates between curves and strong lines. It is robust without being abrupt. It is a fluid and supple object.
While the functional approach is assured by the omnipresence of the brand’s DNA, this instrumental tool also features the trend of the new icon: the jewel of strength. It embodies the idea of the contemporary man. A watch with a strong personality dedicated to men in motion, who make the city their playground and adventure.
As a matter of fact, this new watch creation in the BR 05 collection becomes the talisman of this assumed vigor. A distinctive design inspired by the professional world of tools designed for a specific mission. An elegant and ergonomic steel timepiece-armor. The engine set to two time zones. These are the codes of the new instrument of the urban explorer.
The BR 05 GMT is designed to travel and accompany the transition between different urban realities. It is the ultimate globe-trotter’s tool.
THE INTEGRATED DESIGN
BR05 belongs to the family of watches with an integrated bracelet. In the aesthetic line, a square steel case and a dial reflecting the brand’s architectural DNA. The bracelet fuses with the case to create a unified piece.
Its articulated links are exemplary in their flexibility, almost as much as the ribbed black rubber strap, also available. Wearing comfort is optimal thanks to the attention paid to every aspect, in particular the radius of curvature of its bracelet and the perfect alignment of all components.
Carved in steel, it captures the energy of the city and all its possibilities. With this new functionality, the urban meets the desire to escape. The steel then echoes with the mineral atmosphere of airport hangars with concrete, metal, contrasted surfaces, white lights and graphic signs.
Thanks to its integrated design, robust comfort, and precious finishes, the BR05 is a loyal ally for any active, urban lifestyle.
THE DUAL TIME: HERE & THERE
The BR 05 GMT is a combination of stainless and robust materials encasing the finest Swiss watchmaking mechanics. Equipped with an automatic caliber with GMT function, wound by a 360° oscillating weight, the new model reveals the beating heart of its movement through a sapphire glass case back.
The dial of the BR05, radiating with a subtle sunray finish, offers optimum legibility. Its black color contrasts with the large numerals, indices and hands coated in white Super-LumiNova®. This color scheme is ingrained in Bell & Ross’ DNA. It echoes the colors used for on-board flight instruments. Cockpits are dominated by black, which prevents reflections, and white, which guarantees optimal reading. Intended to inform the traveler with the utmost clarity and precision, its graphics are very elaborated and the display is as rigorous as those of airport clocks. Echoing the principles of airport signaling, the skeletonized hour and minute hands are made of metal appliques.
The GMT hand can blend in perfectly with the BR 05 aesthetic and stands out here with its red arrow. White, black and red – symbolic colors of Bell & Ross – ensure perfect legibility both day and night.
More than a simple GMT hand, this arrow is mostly a symbol of orientation in time and space.
While the white hands on the main dial indicate the time at the wearer’s current location, the red arrow-hand on the 24-hour graduated inner bezel shows the time in his country of origin.
To read time at a glance, the black semi-circle on the flange corresponds to the night-time hours, the grey semi- circle to the daytime hours. To feature this 24h-scale and add the flange, the Bell & Ross creative studio worked on increasing the diameter of the dial and therefore the dimensions of the case. With this new function, and its – 41 mm – mid-size dimensions, the BR 05 GMT makes it the ideal complement to the collection.
Signage colours
Grey for daytime
Black for nighttime
THE BR 05 COLLECTION
The brand introduces its flagship features within this collection launched in 2019. 2020 was marked by the launch of the chronograph version. This year, Bell & Ross enriches its range with a new function and new proportions. A GMT
on a 41 mm case. A GMT (Greenwich Mean Time) function displays the time at two different points on the globe simultaneously…A function that is intimately linked with its source of inspiration to create an invitation to travel.
BR 05 GMT
