KUALA LUMPUR, 13 JULY 2023 – In a momentous celebration of International French Fry Day, McDonald’s Malaysia and KL Tower united in a dazzling display that illuminated the Kuala Lumpur night sky with ‘The Tallest French Fry in Malaysia’. On 13 July 2023, from 8:00 pm to 11:59 pm, the iconic KL Tower served as the perfect canvas in transforming into a larger-than-life McDonald’s French Fry, symbolising the unity of two beloved icons that hold a special place in the hearts of Malaysians.
Powered by Malaysians’ love for this iconic snack, the event served as a tribute to the unwavering popularity of the McDonald’s French Fries amongst Malaysians, young and old. This remarkable celebration showcased how McDonald’s French Fries bring people together, spark conversations, and have become one of the most loved and essential items on the restaurant’s menu.
The collaboration between McDonald’s Malaysia and KL Tower was made even more special with the addition of Malaysian music icon, Dato’ Sheila Majid, the renowned and beloved ‘Queen of Jazz,’ who brought her own brand of musical magic to this momentous celebration. As the face of the event, Sheila Majid, who has made a mark in the region and brought recognition to Malaysia, helped celebrate these beloved icons loved by all Malaysians by infusing her unmatched musical talent and charm to create an unforgettable experience.
“We are thrilled to partner with KL Tower for this special celebration. This collaboration gives us an opportunity to celebrate Malaysian’s enduring love for the McDonald’s French Fries, their unwavering pride in KL Tower, and the timeless melodies of Sheila Majid. Tonight’s event is a heartfelt tribute and expression of gratitude to our loyal customers, as we strive to create unforgettable experiences that celebrate the joy these icons bring to Malaysians’ lives,” said Melati Abdul Hai, Vice President and Chief Marketing Officer, McDonald’s Malaysia.
In recognition of its creative and one-of-a-kind approach for the celebration of International French Fry Day, McDonald’s Malaysia also received a nod from the prestigious Malaysian Book of Records for ‘The Tallest French Fry in Malaysia.’ The Certificate of Achievement was presented by Jwan Heah Yeow Hooi, Chief Marketing Officer, Malaysia Book of Records to Melati during the event.
“The recognition from the Malaysian Book of Records affirms our commitment in finding new and creative ways to engage with Malaysians from all walks of life. It also showcases McDonald’s dedication to serving not only delicious food, but creating feel-good moments for our customers. This would not have been possible without the continued support from Malaysians across the nation,” added Melati.
Aside from this visual spectacle, McDonald’s also introduced exciting customers activations in conjunction with this celebration. During the period between 8.00 pm and 11.59 pm on 13 July 2023, anyone who took a selfie with ‘The Tallest French Fry in Malaysia’ were eligible to redeem a small McDonald’s French Fries for free with any McValue Meal purchase at any McDonald’s restaurant across the nation.
To further extend the celebration, from 14 to 16 July 2023, customers who purchase any medium or large McValue Meal are eligible to order a small McDonald’s French Fries for just RM2.*
For more details on the exciting line-up McDonald’s has in store for International French Fry Day, visit www.mcdonalds.com.my
*Disclaimer: Please note that the mentioned promotion will be available in all McDonald’s outlets nationwide, except for outlets in Genting Highlands, Langkawi and airports. It is also not applicable for Delivery services.