Recognised by the Malaysia Book of Records
KUALA LUMPUR, 15 September 2023 – Malaysia’s favourite do-it-yourself store MR D.I.Y. had KL-ites in a frenzy today, when it unveiled a giant inflatable iron over the city skyline.
The launch of the inflatable iron marked the kick off of the retailer’s newest initiative, dubbed “Big & Small, MR D.I.Y Has It All” / “Kecil & Besar, MR D.I.Y. Ada”.
Measuring 16 x 7.5 x 8 metres, the inflatable iron hovers over the picturesque Taman Tasik Titiwangsa, and will remain in place until 15 October 2023. The park provides a safe space for the crowds converging to view the iron. The one-of-a-kind installation was recently recognised by the Malaysia Book of Records as the ‘largest inflatable iron in Malaysia’.
This specially curated “Kecil & Besar MR D.I.Y. Ada” initiative showcases the over 20,000 products that MR D.I.Y offers at its more than 1,200 stores nationwide.
Launching the initiative, MR D.I.Y. Group’s Head of Marketing, Alex Goh said, “Big or small, MR D.I.Y really has them all. We carry the smallest of items, for example, batteries, padlocks, and key chains to large items like vacuum cleaners, inflatable pools, and foldable stairs. We have low prices, starting from less than RM1.00. We have a smaller store format to cater to the needs of our customers in smaller towns like Permatang Pauh, Pulau Pinang, and Sik, Kedah, right up to our superstore format MR. D.I.Y. PLUS in major cities like Kuala Lumpur, Penang, and Johor Bahru, which covers an area of over 20,000 sq feet. And we serve the needs of babies through to retirees. It’s a big promise to make, and one that we are very proud to be able to deliver.”
“We are proud that our special installation is recognised in Malaysia Book of Records. The giant inflatable iron is a fun and engaging way of sending out this message of “Kecil & Besar MR D.I.Y. Ada” to all Malaysians, and a perfect way to give them something entertaining to enjoy as we celebrate the holidays around Merdeka and Malaysia Day. Do head out to Taman Titiwangsa to enjoy the sight — it is really something to behold!” added Goh. He said that the installation effort was made possible with the collaboration of Kuala Lumpur City Hall [DBKL].
Goh said that “The Iron” would soon be travelling to other states, to give more Malaysians a chance to see the attraction.
The retailer has also placed other giant installations in some of the city’s high-traffic areas, including an interactive water tap at Dataran Merdeka, where visitors can draw drinking water, to a paint roller and battery charger at Bukit Bintang, Kuala Lumpur, a giant Disney tumbler at Mid Valley Megamall, Kuala Lumpur and a dinosaur plush toy, and football at MyTown Cheras Kuala Lumpur. The different installations started from 5 September onwards.
Goh said that the installations serve the dual purpose of informing the public of the initiative, and for them to win prizes through the “#KecilBesarMRDIYada Snap & Win Contest”.
All contestants have to do is to snap a photo at one of the installations, upload it on social media with the KecilBesarMRDIYada hashtag, and submit it on the contest microsite.
There are prizes worth RM20,000 up for grabs, including a 4-hour yacht trip for up to 12 pax worth RM6,000, a 30-minute helicopter ride around Kuala Lumpur for 4 pax worth RM4,500, an ‘Omakase’ fine dining experience for 2 pax worth RM2,000, and MR D.I.Y. cash vouchers worth RM100 each for 100 winners.
For more information on the “Big & Small, MR D.I.Y Has It All” / “Kecil & Besar, MR D.I.Y Ada” initiative, as well as MR D.I.Y’s more than 20,000 products, visit the website www.mrdiy.com, e-commerce platform www.mrdiy.com.my, or social media channels, Facebook, Instagram, and TikTok.