The Chinese New Year is approaching and it is time to take a break from the past year’s strenuous endeavours, unwind and share loving moments with friends and family. Nestlé’s KitKat® has launched its festive “Share The Love, Share The Golden Break” campaign, with exciting CNY product offerings, featuring the Limited-Edition KitKat® Gold and a chance to win RM350,000 worth of prizes which include real KitKat® gold bars.
In the Chinese culture, the Year of the Rabbit is very auspicious as those born under this zodiac sign are known to be peaceful, jovial and love being around others. Such traits encapsulate the Chinese New Year spirit as well as KitKat®’s iconic slogan, “Have a break, Have a KitKat®” to create meaningful moments of love, togetherness and breaks with friends and family during the holiday season.
Speaking at the campaign launch today, Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad explained that “Share The Love, Share The Golden Break” campaign aims to connect people by sharing a KitKat® moment together. “Finding a meaningful gift is always a challenge for many during the festive season. Chocolate is proven to induce happy moods, so KitKat® constantly innovates its chocolates into attractive and convenient gift sets so that everyone can look forward to the Lunar New Year in a fun and tasty way with loved ones,” enthused Juan.
As part of its Chinese New Year campaign, the Limited-Edition KitKat® Gold offers consumers a delectable combination of its signature crispy wafer encased in a duo layer of smooth milk chocolate, paired with delicious caramel flavour. The KitKat® Gold sports a refreshed vibrant packaging in gold and red hues with festive motifs for good luck and prosperity, making it the perfect gift to share and ‘cele-break’ with friends and family.
KitKat®’s Chinese New Year range comes in many attractive packages, with the KitKat® Bunny CNY Gifting Tin headlining this chocolatey line-up. The tin features chocolate rabbit replicas filled with pieces of crushed crispy KitKat® wafer. The ‘Cele-break Pack’ gift pack comes with an assortment of several KitKat® best-sellers, while the KitKat® Minis 9g pack comes with an attractive KitKat® and CNY-themed travel bag.
In conjunction with the “Share The Love, Share The Golden Break” campaign, KitKat® kicked off its 5-day consumer roadshow at Sunway Pyramid with a kaleidoscopic showcase of colourful, exciting activities. Visitors can head to LG2 Central Avenue and participate in interactive activities, sample KitKat® treats and join the KitKat® “Win Gold” Contest.
The KitKat® “Win Gold” Contest, currently running for eight weeks from now until 20 February 2023, offers more than RM350,000 worth of prizes, including the ultimate prize of 8 units of actual sized KitKat® 4-Finger and 8 units of actual sized KitKat® 2-Finger real gold bars up for grabs. They comprise:
- 1x weekly Grand prize winner: KitKat® 4-Finger Gold Bars worth RM16,500 each
- 1x weekly First prize winner: KitKat® 2-Finger Gold Bar worth RM8,500 each
- 3x weekly Special prize winners: RM888 cash prize
- 88x Weekly prize winners: RM188 cash prize