One is Guilty, None are Innocent
CLUEDO’s famous “rule of three” goes digital with a social media experience for fans unlike anything seen before! Today, to celebrate the recent launch of the reimagined CLUEDO board game, Hasbro, Inc., a global branded entertainment leader, launched a month-long CLUEDO murder mystery series on Instagram. This game of CLUEDO takes place completely on Instagram and needs you – the crime-solving sleuth – on the case to investigate the mysterious death of Boddy Black, but in a whole new way! Beginning March 2nd, detectives across the globe can begin compiling evidence, meet the suspects, immerse themselves in the world of CLUEDO, and crack the case only on @officialcluedo.@crimejunkiepodcast
The CLUEDO Instagram experience is a four-week long immersive digital murder mystery story featured on @officialcluedo, which takes the iconic CLUEDO characters of 2023 – Boddy Black, Miss Scarlett, Colonel Mustard, Mayor Green, Chef White, Solicitor Peacock, and Professor Plum – and transforms them into metahumans through Unreal Engine and motion capture technology. Every day @officialcluedowill share new evidence, suspect testimonies, witness statements and first-person accounts that draws viewers around the globe through the twists and turns of a refreshed CLUEDO mystery.
The Cluedo will be available at Hasbro Official Stores on Lazada and Shopee Malaysia.
For more information, please refer to the press release as attached. As for high-res images, you may download here.
Embargo lifts on 28th March (Tuesday)