Guinness Malaysia has launched Rate Your Pint, a first-of-its-kind nationwide campaign that invites eligible consumers to take on the role of Chief Pint Officer and better understand the craft behind every perfectly served Guinness Draught.
Through a simple mobile rating system, consumers can evaluate the Guinness they are served, add their scores to a live national platform called the Perfect Pint Guide, and help identify where great Guinness is consistently poured across Malaysia.
What Makes a Perfect Pint?
Craftsmanship sits at the heart of every Guinness Draught serve. From the way it is brewed to the cleanliness of the glass and the creamy head that holds its shape, every detail plays a role in delivering the perfect Guinness Draught experience.
Rate Your Pint gives consumers a straightforward way to recognise these elements and help uphold the standard Guinness is known for.
How to Rate Your Pint
Consumers can get started by visiting the Rate Your Pint microsite at perfectpintguide.guinnessmsia.com on their mobile devices.
First, they complete the digital Tilt Challenge by tilting the screen on a mobile device to learn how a well-poured Guinness Draught should hold its creamy head.
They can then head to a participating outlet and rate the Guinness served to them based on three checks: Serve, which looks at a clean glass, no spills and service on a Guinness coaster; Tilt, which checks whether the creamy head holds without spilling; and Taste, which focuses on a balanced and smooth serve.
Once submitted, the rating is added to the Perfect Pint Guide in real time. Consumers can also log in to their personal profile to track their ratings, follow their progress towards becoming a Chief Pint Officer, and unlock rewards and experiences at different milestones.
Setting the Standard Together
Every rating submitted contributes to a live, consumer-curated guide to where Guinness Draught is consistently well served across Malaysia. The guide is designed as a shared reference point for consumers who want to recognise a great pint.
“Last year, we searched the country for three people to champion the perfect pint as our first-ever Chief Pint Officers. The response showed us that the pride consumers feel in the craftsmanship and ritual behind a perfectly poured Guinness runs deeper than anticipated, and that it’s something worth sharing,” said Joyce Lim, Marketing Manager at Guinness Malaysia.
“With Rate Your Pint, we’re opening that up. It’s about inviting them to play a role in upholding its quality. Because a great pint is always better when the people around the table appreciate it too. This guide is built on those shared moments,” she added.
The Rate Your Pint campaign is now live nationwide at participating outlets. To start contributing to Guinness Malaysia’s Perfect Pint Guide, visit perfectpintguide.guinnessmsia.com.
More information is also available through Guinness Malaysia’s social media pages on Facebook and Instagram.
Guinness and all related promotions, campaigns and activities are strictly for non-Muslims aged 21 and above. Guinness Malaysia advocates responsible consumption and urges consumers not to drink and drive.
