Experience Valentine’s with A Twist Specially Curated By 1664 Rosé!

Experience Valentine’s with A Twist Specially Curated By 1664 Rosé!

SHAH ALAM, 9 February 2023 – Celebrate moments of love and appreciation for your special ones  and elevate it to the next level with 1664 Rosé this February as the brand delivers playful elegance in  its #GoodTasteWithATwist month-long Valentine’s Day celebration. As France’s No.1 premium wheat  beer, 1664 Rosé is delivering an extraordinary experience that covers the perfect gift with a twist, and  a movie excursion that punctuates an evening of simple pleasures. 

The affair brings consumers on a voyage of luxe moments starting at Le Cinema Lounge 1664 that sets  the perfect ambience for good conversation, laughter, picture perfect surroundings and of course, 1664  Rosé. Le Cinema Lounge 1664, adorned with splashes of blue and white, presents an idyllic and  charming setting for a date night with that special someone or even a chill evening with friends or  family. Movie-goers are also gifted with a signature 1664 Rosé beer bouquet which can be enjoyed  together and exclusive 1664 Rosé pillows to keep everyone comfortable during showtime. This is a  first-of-its-kind superior movie-viewing experience in partnership with Dadi Cinema at Pavilion Bukit  Bintang Kuala Lumpur, which begins from 10th February until the end of the month. 

Slated to be an experience to remember, the month-long 1664 Valentine’s Day campaign offers more  joie de vivre or joy of living to consumers through shared moments and unique acts of love for an  exceptional celebration.  

“Promising to bring #GoodTasteWithATwist and playful elegance to elevate and celebrate every little moment, the 1664 Rosé Valentine’s campaign ticks all the boxes for a perfect night out. It can be shared  with anyone, from your partner to friends and even family so that consumers can create unforgettable  memories and show their appreciation in a unique way. This is also one of the reasons we have  extended the campaign until the end of February because expressions of love should be an everyday  occasion and 1664 Rosé has always been a perfect complement to those moments,”

commented  Stefano Clini, Managing Director of Carlsberg Malaysia. 

Additionally, consumers can also share and #CelebrateMomentsWithATwist this Valentine’s Day via  https://grannydoris.my/collections/1664-valentine-bouquet by delivering a specially curated 1664  Rosé beer bouquet to their loved ones nationwide, so that they too can make the ordinary into  something more celebratory. 

The perfect gift also awaits on Shopee, PotBoy, Pandamart and airasia’s Travelmall, where consumers  who purchase any three 4-can pack of 1664 Rosé or 1664 Blanc will be able to redeem an elegant set  of 1664 stem glasses while stocks last. 

To purchase the 1664 Rosé Valentine’s Movie Experience, log onto: https://www.dadi.my, or find out  more about what’s in store, be sure to like and follow @1664BlancMY on Facebook and Instagram or  


visit www.facebook.com/1664BlancMY for more details. All activities are open to non-Muslims aged  21 and above. When purchasing and enjoying 1664 Rosé, remember to always  #CELEBRATERESPONSIBLY – if you drink, don’t drive!


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