What seemed like an accidental glitch turns out to be a clever stunt celebrating Domino’s new brand idea, “Unbox Your Cravings.”
Kuala Lumpur, May 20, 2026 – What seemed like an accidental on-air glitch during Era FM’s Petang Era broadcast has been revealed as a cheeky stunt by Domino’s Pizza Malaysia. During the live segment, the usual flow of the show came to a sudden halt, replaced by faint chatter and laughter drifting through the airwaves, leaving listeners both puzzled and curious.
It all started when Haziq mentioned his pizza craving with co-hosts Muna and Der. Then the aroma of freshly delivered pizzas drifted into the studio, and his craving got the better of him. He stepped out of the studio, while Muna and Der kept the show going, unaware that their mics were still on, leaving listeners to hear every bit of their conversation. The moment felt real, and it struck a chord with listeners nationwide.
As part of its brand refresh, Domino’s Malaysia is introducing three exciting flavours of its latest innovation, the Thick Crunch Pizza. Inspired by Detroit-style pizzas and crafted to satisfy even the strongest cravings, this new offering features bold and indulgent options.
The New Thick Crunch Pizza is a bold new experience that is thick, airy, fluffy, and irresistibly crunchy, delivering a multi-textural bite pizza lovers have long been craving. Designed in a signature rectangular shape, it is also Domino’s Malaysia’s first-ever pizza to completely fill the whole box, turning every inch into pure satisfaction with no empty space left behind.
From its golden, crispy bottom to its soft, chewy, airy dough, every layer is built for maximum enjoyment. The experience is elevated further by its caramelised red cheddar edges, a standout feature that delivers a deeply satisfying crunch in every bite, making it impossible to stop at just one slice.
Aloha Salsa features Domino’s signature pizza sauce layered with cheddar cheese sauce and mozzarella, topped with Aloha Chicken and finished with a tangy salsa drizzle on a thick, fluffy base. Mac & Cheese combines rich cheddar cheese sauce and creamy mac and cheese for the ultimate comfort food experience. Cheesy Pepperoni elevates a classic favorite with Domino’s signature pizza sauce, cheddar cheese sauce, mozzarella, 24 generous slices of beef pepperoni and all three pizzas is complete with the irresistible crunchy red cheddar crust.
The New Thick Crunch Pizza is now available at Domino’s Pizza outlets nationwide for delivery, takeaway and dine-in. Orders can be made via the Domino’s website, Domino’s App or in-store at any Domino’s outlet. Whether shared with friends or enjoyed solo, the New Thick Crunch Pizza promises to satisfy every craving from the very first bite.
For more updates, visit www.dominos.com.my or follow @dominosmy on Facebook and Instagram.
