City lights and coastal breeze destinations appeal to Malaysian families in 2023

City lights and coastal breeze destinations appeal to Malaysian families in 2023

Thai destinations most desired destinations for Malaysian family vacations this year

Kuala Lumpur, 23 February 2023 – Asian metropolises brimming with entertainment for all ages are the most coveted destinations for Malaysian families seeking adventures abroad this year, with Thai cities Hat Yai and Bangkok leading the pack, followed by Singapore, Tokyo, and Taipei.

According to search data from digital travel platform Agoda for travel in 2023, seven of the ten most searched international destinations for families were for populous urban cities. Tropical beach paradises are also on the minds of travelers, with Phuket (#6), Bali (#7) and Krabi (#8) placing among the top searched family destinations.

Meanwhile, domestic cult favorites with time-tested delights are once again the choice picks for Malaysians looking to create family memories locally, with Kuala Lumpur (#1), Penang (#2) and Malacca (#3) retaining their luster as the best city escapes. The appeal of fresh-air diversions like Cameron Highlands (#5) and Genting Highlands (#10) are also noticeably enticing for family holiday-goers within Malaysia. 

“Malaysians value family time, and travel offers fantastic opportunities for families to strengthen their bonds while indulging in new food, sights, and sounds,” said Cleland Robertson, Country Director Malaysia and Brunei at Agoda. “Planning vacations with large groups of varying ages and budgets can be a challenge. Which is why at Agoda, we have done our best to make the booking journey as seamless as possible with accommodations, flight, and activities all at the click of a button.”

When families travel together, there is no one-size-fits-all for the type of place to stay. Some families are looking for Agoda Homes which offer kitchens or extra living space to cater for family groups, while others prefer a hotel with kids’ clubs, babysitting or family friendly adjoining rooms. Agoda’s hassle-free booking experience caters to all – helping all family travelers find the ideal hotel or homestay for their trip.


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