Celebrating 50 years of MAGGI memories in Malaysia with the return of MAGGI Sah Malaysia

  • MAGGI Sah Malaysia campaign signifies the unique and enduring bond of 50 years with Malaysians
  • Distribution of 50,000 meal kits to B40 communities to uplift their lives through balanced and affordable cooking

This August, the MAGGI Sah Malaysia campaign returns in celebration of 50 years of commitment to Malaysians, reliving precious memories shared with the nation and spreading positivity across the country over the last five decades.

Since its introduction in 1971, MAGGI 2-Minute Noodles (M2MN) have become an iconic meal for Malaysians, creating many memorable moments together; no matter where they are in the world, MAGGI noodles always reminds them of home. This very taste of “home” is the pride of the MAGGI brand– to serve Malaysians with an authentic, accessible and affordable taste. Today, the MAGGI brand has become a trusted brand in many Malaysian households, supporting families in creating affordable, tasty homecooked meals – with the right portion of protein and vegetables added to achieve a balanced serving.

50 Tahun Bersama

“We are honoured to be Malaysians’ ally in the kitchen for the past 50 years, assisting many families in creating affordable, tasty and balanced homecooked meals every day which brings back cherished taste memories. We are thrilled to be celebrating this momentous milestone in the brand’s history, alongside the nation’s 64th anniversary of independence, and will continue to strive for greater camaraderie – with the #KitaJagaKita spirit,” says Geetha Balakrishna, Business Executive Officer, MAGGI, Nestlé (Malaysia) Berhad.


Together In the Malaysian #KitaJagaKita Spirit

Inspired by the display of solidarity by Malaysians amid uncertain times, MAGGI Sah Malaysia was inaugurated last year to celebrate the resilience of the Malaysian community and rally support for those in need. 50,000 meal kits were distributed to B40 communities through the MAGGI Sah Malaysia Shop & Reward Contest in 2020, in which consumers were able to help contribute essential food items in the form of meal kits – with every purchase of any MAGGI product, to cook affordable tasty and balanced meals for their families.

The MAGGI Sah Malaysia Shop & Reward Contest also returns for the second consecutive year to continue to uphold its commitment to supporting communities in need, both in and out of the kitchen. Providing a platform to support the underprivileged families, MAGGI Sah Malaysia aims to donate another 50,000 meal kits to B40 households across Malaysia this year.

Geetha adds: “The ongoing pandemic has put a strain on many Malaysians, in particular, the B40 communities; hence we hope to uplift and empower affected Malaysians through food, which always has the ability to bring people together. Our B40 initiatives aim to provide the families with the foundation and the know-hows to create tasty, balanced, and affordable meals, which is in line with Nestlé Malaysia’s wider efforts to bring much-needed relief to vulnerable communities, especially in these challenging times.”

From 1 August to 30 September 2021, by simply purchasing any MAGGI product worth RM5 and participating in the MAGGI Sah Malaysia Shop & Reward Contest via WhatsApp or through an online form available on the MAGGI website, consumers will stand a chance to win attractive prizes and help contribute to communities in need at the same time. For every 10,000 entries received, 1,000 meal kits will be donated according to the participants’ regional states and a total of 50,000 meal kits will be given out to those in need across Malaysia.


50 Years with You

Over the past 50 years, various innovations have been rolled out to provide Malaysians with greater convenience and a variety of tasty meals. In 1969, the familiar MAGGI red sauces – Tomato Ketchup and Chili Sauce were first produced and bottled in Malaysia. Soon after, the iconic MAGGI 2-Minute Noodles was introduced in 1971. In 1986, the first culinary product, the MAGGI Chicken Stock Cube was introduced, which provided a flavoursome and tastier meal for Malaysians. Fast forward to 2020, two new MAGGI Mi Goreng Noodles were launched, in recognition of Malaysians’ love for spicy and authentic local flavours.  This trusted household brand remains committed in its mission to create good-food moments that bring families closer together.


For more information on the MAGGI Sah Malaysia campaign, please visit https://www.maggi.my/ms/aktiviti-maggi/maggi-sah-malaysia/


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