Immerse in the realm of 40th Anniversary lineup watches, Masterpiece timepieces and exclusive exhibition in conjunction with 88rising as G-SHOCK defines their evolution of toughness over the years
Kuala Lumpur, October 2023 – In celebration of the momentous 40th anniversary of G SHOCK, the brand is embarking on a pop-up tour across Southeast Asia, centered around the theme of “Rooted in Toughness.” This eagerly anticipated tour will be landing in Pavilion Kuala Lumpur, from October 23rd till October 29th 2023, serving as the final stop of this amazing journey.
The pop-up tour is set to showcase the G-SHOCK 40th Anniversary collections, including the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer’s Stone series, Flare Red series, and the highly-anticipated G-SHOCK x Eric Haze collaboration watch.
Throughout the week-long pop-up event, visitors will embark on an immersive journey back in time with G-SHOCK, witnessing the brand’s remarkable evolution of toughness. From the creation of the pioneering G-SHOCK DW-5600C in 1983, which marked a milestone in digital watch technology, to its current iconic status, exemplifying both durability and innovation (GA-2100), visitors will have the unique opportunity to witness the brand’s incredible transformation.
Upon the view of the Centre Court of Pavilion Kuala Lumpur, visitors will immediately notice the setup, which draws inspiration from the iconic G-SHOCK 2100 octagonal shape, beautifully encapsulating the spirit of the brand’s 40-year journey of resilience.
The pop-up event will also feature portraits of several artists from the renowned music collective, 88rising, including Rich Brian, Warren Hue, Spence Lee, Dumbfounded, Ylona Garcia, Milli, Atarashii Gakko!, Niki, and Stephanie Poetri. These artist portraits artfully convey the essence of G-SHOCK’s legacy, highlighting the artists’ origins and the image of modern toughness. The collaboration with 88rising has also resulted in a record-breaking feat for featuring the highest number of 88rising artists in a brand campaign.
Visitors will have the opportunity to purchase exclusive G-SHOCK x 88rising limited-edition t-shirts, priced at MYR 139 each. These unique t-shirts are available exclusively during the event and are subject to stock availability.
The G-SHOCK “Rooted in Toughness” S.E.A pop-up tour at Pavilion Kuala Lumpur Centre Court is set to create a vibrant and dynamic atmosphere that resonates with both G-SHOCK and 88rising fans and youths in Malaysia, while also introducing a new generation to the brand’s legacy.
G-SHOCK “Rooted in Toughness Pop-up at Pavilion Kuala Lumpur, Malaysia
Date: 23rd October – 29th October 2023,
Time: 10am – 10pm
Location: Pavilion Kuala Lumpur, Centre Court
Campaign page: https://gshock.casio.com/my/thats-tough/rooted-in-toughness/
