G-SHOCK Celebrates 40th Anniversary Pop-Up Tour in Collaboration with 88rising Will Be Arriving in Malaysia on 23rd October 2023

G-SHOCK Celebrates 40th Anniversary Pop-Up Tour in Collaboration with 88rising Will Be Arriving in Malaysia on 23rd October 2023

Immerse in the realm of 40th Anniversary lineup watches, Masterpiece timepieces and  exclusive exhibition in conjunction with 88rising as G-SHOCK defines their evolution of  toughness over the years

Kuala Lumpur, October 2023 – In celebration of the momentous 40th anniversary of G SHOCK, the brand is embarking on a pop-up tour across Southeast Asia, centered around  the theme of “Rooted in Toughness.” This eagerly anticipated tour will be landing in Pavilion  Kuala Lumpur, from October 23rd till October 29th 2023, serving as the final stop of this  amazing journey.

The pop-up tour is set to showcase the G-SHOCK 40th Anniversary collections, including  the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer’s Stone  series, Flare Red series, and the highly-anticipated G-SHOCK x Eric Haze collaboration  watch.

Throughout the week-long pop-up event, visitors will embark on an immersive journey back  in time with G-SHOCK, witnessing the brand’s remarkable evolution of toughness. From the  creation of the pioneering G-SHOCK DW-5600C in 1983, which marked a milestone in  digital watch technology, to its current iconic status, exemplifying both durability and  innovation (GA-2100), visitors will have the unique opportunity to witness the brand’s  incredible transformation.

Upon the view of the Centre Court of Pavilion Kuala Lumpur, visitors will immediately notice  the setup, which draws inspiration from the iconic G-SHOCK 2100 octagonal shape,  beautifully encapsulating the spirit of the brand’s 40-year journey of resilience. 

The pop-up event will also feature portraits of several artists from the renowned music  collective, 88rising, including Rich Brian, Warren Hue, Spence Lee, Dumbfounded, Ylona  Garcia, Milli, Atarashii Gakko!, Niki, and Stephanie Poetri. These artist portraits artfully  convey the essence of G-SHOCK’s legacy, highlighting the artists’ origins and the image of  modern toughness. The collaboration with 88rising has also resulted in a record-breaking  feat for featuring the highest number of 88rising artists in a brand campaign. 

Visitors will have the opportunity to purchase exclusive G-SHOCK x 88rising limited-edition  t-shirts, priced at MYR 139 each. These unique t-shirts are available exclusively during the  event and are subject to stock availability.

The G-SHOCK “Rooted in Toughness” S.E.A pop-up tour at Pavilion Kuala Lumpur Centre  Court is set to create a vibrant and dynamic atmosphere that resonates with both G-SHOCK  and 88rising fans and youths in Malaysia, while also introducing a new generation to the  brand’s legacy. 

G-SHOCK “Rooted in Toughness Pop-up at Pavilion Kuala Lumpur, Malaysia  

Date: 23rd October – 29th October 2023,  

Time: 10am – 10pm  

Location: Pavilion Kuala Lumpur, Centre Court  

Campaign page: https://gshock.casio.com/my/thats-tough/rooted-in-toughness/


Please enter your comment!
Please enter your name here