(Kuala Lumpur, May 29) — ZALORA, the leading e-commerce fashion platform in Asia, is thrilled to announce its latest brand campaign for 2024, featuring three prominent personalities from Singapore and Malaysia. The campaign stars Amelia Henderson, a celebrated Malaysian TV host, actor and podcaster; Ismail Izzani, a renowned Malaysian songwriter, singer and actor; and Shanti Pereira, an acclaimed Singaporean Track & Field athlete. Each star brings their unique style and charisma to the forefront in exclusive brand videos that highlight their place in the fashion and style space.
The campaign, designed to resonate with a diverse audience, emphasises ZALORA’s commitment to inclusivity and trendsetting fashion. By enlisting these influential figures, ZALORA aims to inspire and connect with fashion enthusiasts across the region. Try ZALORA is a campaign that defines ZALORA’s core identity: trends, experience and exclusivity. Shoppers are encouraged to discover unique collections from local and international brands, stay ahead of fashion trends with a regularly updated inventory, enjoy a seamless experience with swift shipping, and stay savvy with regular discounts and unbeatable prices. The messaging spans three content-driven videos, promoting the following propositions:
Love Exclusive. Try ZALORA.
Love Trends. Try ZALORA.
Love VIP Experience. Try ZALORA.
These brand videos are available online through ZALORA’s social media channels and will be prominently featured throughout May and June 2024. Each video offers a highly stylized look at the personalities and their charisma, their fashion preferences, and how ZALORA’s wide range of products fit into their lifestyles.
“We are incredibly excited to collaborate with Amelia, Ismail, and Shanti to bring synergies with their passions and ZALORA’s propositions in a unique avatar”, said Achint Setia, ZALORA’s Chief Revenue and Marketing Officer. “This campaign aims to reach out to those fashionistas who are motivated through their love for exclusive collections, trendy style hits and a high bar customer experience. We have attempted to bring this alive through 3 fun narratives that each arc around a day in the life of our celebrities living through their moment of passions with Zalora as a motivator and enabler in the backdrop. We hope the fashion forward consumers in Southeast Asia will enjoy this novel take on brand storytelling and Try ZALORA, if they haven’t yet done so!”
“Fashion is an expression of who I am, and ZALORA’s wide assortment of brands and products allows me to explore and express my style,” said Amelia Henderson. Shanti Pereira added, “As someone who prioritises speed and efficiency, I appreciate ZALORA’s VIP service for its faster and free delivery. Embodying this in the campaign was a fun experience to remember!”
A highlight from the campaign included a song exclusively written and performed by Ismail Izzani. “Collaborating with ZALORA gives me the opportunity to push the boundaries of fashion and inspire others to be bold and authentic. From producing the track to fine tuning the fits, it was a seamless experience,” he shared.
View the campaign on ZALORA’s channels as the lead up to the upcoming ZALORA Big Fashion Sale, which happens from June 23rd to 30th on zalora.com. The event promises deals from 50% – 90% off across the platform, with faster and free delivery via ZALORA VIP.
ZALORA is part of the Global Fashion Group, the world’s leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours, free delivery over a certain spend, multiple payment methods, and a loyalty subscription program ZALORA VIP, offering unlimited free and fast delivery. ZALORA is the online shopping destination with endless fashion and lifestyle possibilities.
