Unite to Create NFT Arts with Coway Malaysia!

Coway Run 2022 KV 1 FINAL 02

Coway Run 2022, a combination of sports, NFT, art and charity

KUALA LUMPUR, 28 October 2022 – Coway, the Best Life Solution company, will be hosting its annual Coway Run in a hybrid run concept. Its virtual run is currently taking full swing till 6th November. Themed “Unite to Create”, Coway Malaysia will be creating its first-ever NFT art pieces this year at the highly-anticipated on-ground Coway Run 2022 event. Participants will meet for the on-ground run on 6th November at Dataran Putrajaya, where a huge NFT artwork will be collaboratively created for charity by the on-ground runners and the team from home-grown creative art brand Loka Made.

A huge canvas will be placed on-site, in which the runners will unite to paint the Malaysian sky colourful. It will be a stencil-style canvas art for the participants to paint freely in any style they wish on the blank area. Once it is filled up, it will reveal a landscape comprising various Malaysian landmarks.

“I’m ecstatic to be working on this NFT artwork alongside the on-ground runners, thanks to Coway Run! Staying true to Malaysia’s unity, where we live in a beautiful multicultural country, we lend a hand to those in need, regardless of creed – and that’s the beauty of this NFT piece which will be auctioned off for a cause,” said Chong Fei Giap, Co-founder and Creative Director of Loka Made.

Coway Run 2022 aims to reinforce unity amongst Malaysians by bringing various individuals together to actively contribute to the cause. Proceeds from all of the NFT artworks created will be going to charitable organisations such as EcoKnights, MERCY Malaysia, Nicol David Organisation, Reef Check Malaysia, and Coway’s very own CSR initiative – Happy Water Project which continues to provide access to clean drinking water to the Orang Asli and underprivileged communities.

Datuk Nicol David, founder of Nicol David Organisation and the former world squash champion said, “I am pleased to share with you that this year, we are collaborating with Coway Malaysia for Coway Run 2022 themed “Unite to Create”. This is a hybrid run where you can run both virtually and physically. What’s interesting about this hybrid run is that Coway will be co-creating their first-ever NFT art piece together with the on-ground runners. Coway Run 2022 also provides a platform for avid runners to create GPS run trails and the most creative or unique creations will be turned into NFT artworks by a few local NFT artists. All NFT artworks will then be sold off and the proceeds will be channelled towards a few charitable organisations, which I believe will aid many communities in need.”

Participants who registered for the virtual run will be able to map out and track their running  routes, using Strava, a GPS tracking app. The GPS run trails will be reinterpreted and redesigned  into four unique NFT creations, by four other local NFT artists, namely Alvin Koay, Book Of Lai, Grey Z and Lakarumbi.

Coway Run 2022 - GPS Art Contest Submission

Steps for virtual runners to submit GPS art

Step 1: Register an account on Strava

Step 2: Log into your account on Coway Run website (www.cowayrun.com.my/login)

Step 3: Go to your Coway Run profile page and click Connect to Strava

Step 4: Log in accordingly on the Strava login page

Step 5: Click Authorise to allow Strava to connect with your Coway Run account. Once authorised, it will automatically be connected

Finally, track your run trail using the Strava app and be creative with mapping out your run trail. Alternatively, take a screenshot of your GPS run trail and submit it to Coway Malaysia by posting your GPS art on Facebook or Instagram with the hashtag #CowayRun2022. Runners can also submit the GPS art manually on Coway Run official site. The most creative GPS art submissions will stand a chance to win Garmin watches and Brooks cash vouchers! 

Coway Run 2022: Unite to Create will be the first run in Malaysia that will feature NFT artworks for a good cause. Combining sports, NFT, art and charity all in one, the event unites not only runners but art lovers and individuals who would like to give back to society.

For more details on Coway Run 2022, check out http://www.cowayrun.com.my/gps-art-contest/.


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