Trending K-Beauty Brand, Ulike, Brings the Future of Beauty to Malaysia

  • Emphasised Malaysia as a key market and plans to launch physical experience stores by Q1 2024
  • Reveals massive deals with discount of up to RM1,670 plus RM40 exclusive promo code on flagship product, especially for Malaysians in upcoming 11.11 sales
(L) Product display of the new Ulike Sapphire AIR-3 IPL Laser Hair Removal device at the Future Beauty Gala Event recently
attendees experiencing the device

Kuala Lumpur, MALAYSIA, November 6, 2023 – Currently trending K-beauty brand Ulike, a trusted household name in the hair removal sector globally, revealed its plans to enter the Malaysian market with offline stores by Q1 2024, during its first ever Malaysia Future Beauty Gala Event held in W Hotel recently. The event was centred around appreciating and celebrating business partners, as well as influential individuals in making Ulike a household name in Malaysia, while pitching to partners on working closely together for its market expansion plans in 2024. The gala event was also graced by popular local celebrities as Fasha Sandha, Uqasha Senrose, Anzalna Nasir and more.

Celebrities who have received awards from Ulike for supporting the brand_s growth in Malaysia

According to the newly appointed General Manager of Southeast Asia for Ulike South Korea Group, Mr. KM Leong, the brand’s plan to expand with physical operations in Malaysia was a strategic decision to cater to fans and consumers based in Malaysia, as its operations were previously focused on local e-commerce platforms for more than a year. The brand is looking to penetrate the market by working with local business partners to range in flagship products where Malaysians can experience its proprietary technology physically prior to making a purchase decision.

As a household hair removal device name that has risen rapidly in the beauty field recently, Ulike ranked No. 1 in sales for seven consecutive years in the fiercely competitive market. It has become the leading brand in the household hair removal device segment in South Korea, China and the USA, winning trust and recognition with the majority of users. Specialising in hair removal technology and devices for over 10 years, with 100+ global patents under its belt, Ulike rose to become the go-to home beauty aesthetics brand for over four million users globally.

Understanding the pain points of consumers’ need for regular beauty upkeep, including setting up appointments for consistent physical visits to beauty parlours or aesthetic saloons, can prove to be a hassle, especially for working adults and those with hectic schedules.

“We observe that Ulike products have been well received by Malaysian consumers. This can be seen during the massive 6.6 and 10.10 sales, Ulike achieved the top position for personal care devices in the personal care segment and FMCG segment on Shopee. We have made a qualitative leap in the home hair removal device market, making hair removal no longer a niche choice, but truly entering thousands of households, satisfying the lifestyle and desire for beauty of a wider range of consumers. We use the power of science and technology combined with consumers’ needs for beauty. We are challenging the traditional hair removal and beauty market structure by offering consumers an alternative choice to their lifestyles. I would like to thank our Malaysian users for their support and I hope they look forward to what we have to offer in the upcoming 11.11 sales ,” added Leong.

As the world’s first, ULIKE launched a home-use sapphire freezing point hair removal device, to be free from the constraints of time and space, taking the lead in transforming hair removal from traditional medical beauty to “home beauty salons”, allowing consumers to enjoy convenience, comfort and safety at home.

Ulike Sapphire AIR-3 IPL Laser Hair Removal takes the world by storm

The Ulike Sapphire Air-3 has gained massive traction and is recommended by top dermatologists across the globe. It is an IPL hair removal device which makes pesky hair removal easy and can give permanent hair removal results with just three weeks of use[1]. It provides one of the most advanced at-home treatments consumers can get right now, equipped with Ulike’s patented Sapphire Ice-cooling Technology, which is FDA-cleared to be safe for use. The device works gentler on more sensitive areas like the bikini line and can be used anywhere hair grows, due to its adjustable power levels for head-to-toe treatment, which includes the Soft Mode for face, upper lips and bikini area; Body Mode for legs and arms; and Powerful Mode for chest and armpits.

Additionally, the device provides an icy pain-free treatment thanks to its advanced Graphene Cooling Solution VC Liquid Cooling Solution which operates at a temperature of just 58°F for 30 minutes of use without causing any discomfort during treatment. It also comes with Dual Air Duct Heat Dissipation to dispense any extra heat, ensuring a soothing and comfortable session for each use.

Now available in a new vibrant Star Pink colour, the Air-3 is suitable for a wide age range and is recommended for ages 15 and above. However, consultation is advised for users under the ages of 18.

Ulike 11.11 Deals

 On November 11, Ulike will be having a massive promotion for the Ulike Sapphire AIR-3 IPL Laser Hair Removal device on Lazada and Shopee[1]. Malaysians can enjoy a special limited-time price of only RM1,329 (RRP: RM 2,999), which includes exclusive free gifts worth RM499 for each purchase with one year of product warranty. Those interested are urged to grab the deal as it is limited to while stocks last.

To sweeten the deal, Ulike is offering a further discount of RM40 with the code [ULIKESEA]. An exclusive gift pack inclusive of aloe vera gel, electric toothbrush, shaving knife, sunglasses is up for grabs, just remember to note the “discount code” to get an extra massage pillow!

For further updates, news and other information, please follow Ulike Malaysia’s official Instagram page.



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