Kuala Lumpur, 22 May 2025 – Ten of Taiwan’s most beloved character brands will make their first collective appearance in Malaysia at the Taiwan IP EXPO, a five-day showcase of creative storytelling, licensing opportunities, and cultural exchange. The event runs from 29 May to 2 June 2025 at Sunway Pyramid Shopping Mall, hosted by the Taiwan Creative Content Agency (TAICCA) with support from Taiwan’s Ministry of Culture, in partnership with the Malaysia Creative Intellectual Property Association (MYCIP) and one of Malaysia’s leading Intellectual Property (IP) Management Companies – M&M Creations Holdings Sdn. Bhd.
Among the original Taiwanese IPs are Bugcat Capoo, JIMMY LIAO-The Moon Forgets, Mr. Shark, Barkley The Cat, Kuroro Space Exploration Team, doudle studio, Kittenisland, LUSASA, Ugly Rabbit, and VeryMissRabbit. This marks the first large-scale introduction of these popular characters to the Malaysian market.
The expo blends consumer engagement with industry networking. Visitors will be able to interact with mascots, take part in photo opportunities, explore immersive exhibits, and purchase exclusive merchandise. At the same time, a dedicated business matching programme will connect Malaysian retailers, SMEs, and brand managers with Taiwanese IP owners to discuss licensing, co-branding, and creative partnerships.
The Taiwan IP EXPO presents a rare opportunity to explore some of Taiwan’s most captivating intellectual properties, each distinguished by unique storytelling styles—from warm and healing to humorous and fantastical. Bugcat Capoo, with its quirky and cute concept, has become a hugely popular IP boasting nearly two million fans and inspiring over 2,000 licensed products, making it a favorite among businesses.
Jimmy Liao, one of Taiwan’s most influential author-illustrators, has had his picture books translated into more than 20 languages, with The Moon Forgets featured at the expo as a heartwarming story that has been transformed into a variety of everyday merchandise. Meanwhile, Kuroro Space Exploration Team offers a cat’s-eye view of Earth, with children’s books licensed in Japanese, Thai, and Korean, and through a recent partnership with Kinokuniya Bookstore, now distributed across Malaysia, Singapore, Thailand, and Australia. Together, these IPs showcase the rich creativity and growing global presence of Taiwan’s original characters.
The Taiwan IP EXPO also reflects a larger strategy by TAICCA to grow Taiwan’s cultural exports and creative economy through global engagement. Under the “Taiwan Content Island” initiative, TAICCA supports IP creators in reaching international markets and securing cross-border collaborations through active participation in global trade shows. It also organizes a buyer’s programs during Taiwan’s largest cultural and creative event—Creative Expo Taiwan—which attracts buyers and licensing agents from across the world for business exchanges.
The event at Sunway Pyramid promises a lively, family-friendly experience, offering something for everyone—from IP fans and collectors to parents and industry professionals. With activities spanning product showcases, live mascot appearances, and social media-based gift redemptions, the Taiwan IP EXPO is both a celebration of creativity and a launchpad for regional partnership.
