Taco Bell to have a spec-taco-lar year, launching new outlets, its first drive-thru and digital ordering systems

Taco Bell to have a spec-taco-lar year, launching new outlets, its first drive-thru and digital ordering systems

KUALA LUMPUR, 16 MARCH 2023 – Taco Bell Malaysia is in for a fantas-taco and delicious year with over 2 million tacos sold since introducing Malaysian foodies to the global cult-favourite. The restaurant chain has exciting plans to drive more touchpoints for fans to get their hands on their favourite Taco Bell menu items.

Creating New, Bold Digital Experiences for Customers 

Taco-fans can look forward to shorter queue times and a more hassle-free ordering system with new technology-forward digital integration that is sure to pass the ‘vibe-check’.

First up, self-service kiosks will soon be available at select locations to meet customer demand for more contemporary experiences and take ordering in their own hands. The seamless kiosk interface allows customers to order completely digitally and easily customise certain items on the menu to their preferences while still having an in-person experience at Taco Bell restaurants.

It doesn’t stop there – Taco Bell Malaysia will also be rolling out an online ordering platform accessible via multiple digital touch points including WebApp, WhatsApp and Facebook Messenger. Finally, get excited because several Taco Bell drive-thrus are in the works to be rolled out later this year to create a convenient and memorable experience for customers on-the-go.

Sean Tresvant, Global Chief Brand and Strategy Officer, visited the Malaysia market recently and shared that “the international market has always been a big opportunity for Taco Bell, and we are so proud of the expansion and growth in Malaysia. Malaysian consumers are fast embracing Taco Bell for its distinctive offerings, making the country a star performer in the region. In the coming year, digitalisation and product innovation will be a big part of our brand plans.”

Ankush Tuli, Managing Director of Taco Bell International, was also excited about his visit to the outlets in Malaysia and added that “the Malaysian consumer is seeking contemporary food experiences and Taco Bell is the place to be for all Malaysians who are pushing the boundaries of creativity to add their unique flavor to the local culture. Our food fuels that creative spirit and that’s what we call LIVE MAS!

Continuous Growth A Priority at Taco Bell 

Since our launch in April of 2021, we have made tremendous growth fueled by our loyal and growing customer base. We continue our exciting journey in 2023 with a nationwide expansion to welcome even more fans to the brand. We are truly grateful for their passion and promise to continue to offer the #LiveMas #LiveKawKaw unique and craveable menu offerings that our Malaysian customers have come to love.” said Harris Beh, Principal Operator of Taco Bell Malaysia.

For the opening of the next Taco Bell outlet in Sungai Mas, Kepong, Taco Bell has partnered with local artist, GANZ, an architect turned self-taught artist who is best known for his vibrant and unique graffiti art. For this special collaboration, GANZ fused together the most distinctive elements of the brand with his unique creative style to reveal a truly exciting interpretation of Taco Bell’s Live Más brand spirit, creating an amazing piece of urban art in the process. Stay tuned for the opening date of Taco Bell’s 21st outlet in Malaysia!

Taco Bell

For more information about the brand, fans can visit Taco Bell Malaysia’s website www.tacobell.com.my or follow Taco Bell Malaysia on Facebook, Instagram, TikTok (@tacobellmalaysia), and Twitter (@TacoBellMy) Taco Bell restaurants are open daily for dine-in, takeaway, and delivery on the Grab Superapp and foodpanda. Visit this page for more details and updates about a location near you: https://tacobell.com.my/locations/ 


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