Subway also brings Malaysians 1-foot closer with seasonal value offerings and a local artist collaboration
KUALA LUMPUR, Malaysia, 30 March 2022 – Subway Malaysia is celebrating family and togetherness this Ramadan with the launch of its 1-foot closer or Satu Kaki Lebih Mesra campaign.
In a series of heartwarming videos, featuring people from different walks of life, the restaurant brand highlights the importance of sharing and kindness in the community. One video features conflicts and dynamics in the workplace that can be overcome with patience, while other videos showcase families and couples practising forgiveness in time for a peaceful and fulfilling Ramadan.
Beginning on 30 March 2022, Subway restaurants in Malaysia will also introduce seasonal offerings for the whole family, including the Italian B.M.T.™, Roasted Chicken, Steak & Cheese, Chicken Teriyaki, and Chicken Slice at only RM19.00 for a footlong.
“Our mission is simple—we want to bring family and friends together this Ramadan. And now with the lifting of the restrictions, we can,” said Samad Mohd Shariff, Country Director, Subway, South East Asia. “Ramadan is a season of celebration, family, and togetherness. We are excited to amplify this message through the Satu Kaki Lebih Mesra campaign in the local community, and through our seasonal value offerings, which are perfect for sharing, caring and spending time with our loved ones.”
As part of the new campaign celebrating the spirit of togetherness and local culture, Subway Malaysia is excited to introduce to the world its new mascot: the lovable, relatable Sabweh character. A beautiful brainchild of social media art sensation Ernest Ng, known for his ‘Don’t like that la bro’ comic series, Sabweh will make his debut across Malaysia with limited-edition Raya packets, available for guests to redeem in-restaurant with any purchase from 13 April onwards.
“The partnership with local Malaysian artist Ernest Ng this year is a key milestone for us in our efforts to bring Subway closer to Malaysians, and we are excited to celebrate this Ramadan with our Malaysian community,” said Hang Ee Laine, Head of Marketing, Subway, South East Asia.