August 25, 2023, Kuala Lumpur – UNIQLO today announces that it will simultaneously launch the definitive book on the renowned contemporary artist KAWS, and a new UT T-Shirt collaboration collection with the artist, on Friday, September 8. Both the new UT collection and the art book – launched exclusively with UNIQLO and premier global book publisher Phaidon, will be made available at UNIQLO stores globally and through uniqlo.com.
Designs in the collection of T-shirts and sweatshirts will feature KAWS’ signature COMPANION and BFF characters (the latter in bright pink), the cover of the new book, as well as the artist’s iconic XX motif. Items will be available in adults’(unisex) and kids’ sizes so everyone can immerse themselves in the world of KAWS. Additionally, UNIQLO will also offer a range of limited-edition gifts for customers purchasing the art book and UT collection. To celebrate the collaboration, some of the largest UNIQLO stores around the globe will be wrapped in designs featuring KAWS’ characters.
Brian Donnelly, the artist known professionally as KAWS, said about these upcoming releases that, “I’m pleased to be exclusively launching my new Phaidon Contemporary Artist Series book with
my longtime partner UNIQLO. To celebrate the occasion, I designed a small capsule collection of T-shirts and sweatshirts that will be available for a limited time. I hope you enjoy the collection!”
Collaboration Overview
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Launch date |
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Friday, September 8 |
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Pricing (Adults) |
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RM59.90 adults’ (unisex) KAWS UT (available in 3 designs) RM129.90 adults’ sweatshirt (available in 2 designs) |
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Pricing (Kids) |
RM39.90 Kids’ (unisex) KAWS UT (available in 3 designs) RM79.90 Kids’ sweatshirt (available in 2 designs) |
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Designs |
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3 Designs for Adults’ Sweatshirt 3 Designs for Kids’ |
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KAWS Art Book |
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KAWS Art Book will be sold at RM299.90 each |
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Availability |
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UNIQLO stores around Malaysia and Uniqlo.com Note: Kids’ items only available at stores with kids’ sections, as well as on UNIQLO.com |
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Special site: |
Product Images
T-shirts (3 designs)
Sweatshirts (2 designs)
KAWS ART BOOK
Published by Phaidon, the premier global publisher of creative arts, this is the most comprehensive study on one of contemporary art’s most influential and much-loved forces. The book is the latest addition to Phaidon’s acclaimed Contemporary Artist Series, one that has revolutionized how art is discussed by collaborating with and underpinning the voices of living artists.
Limited edition shoulder bag gift
Customers simultaneously buying the art book and at least one UT item from this collaboration collection will receive a free shoulder bag, while stocks last. The bag features the book’s cover on the front and KAWS’ iconic XX motif embroidered on the back.
Notes:
- Shoulder bag gift limited to one per person buying an art book.
- Art books and shoulder bags available while stocks last.
- General sales of art book scheduled to start on Friday, September 22. Check website of publisher Phaidon Press for details.
Limited edition sticker gifts
Purchase two or more items from the KAWS UT Collection (including the art book) and receive a special sticker as a gift.
Notes:
At stores, UNIQLO will offer one free gift sticker per purchase of two or more items from the collection, on a first come, first served basis. There will be three sticker designs, from which UNIQLO will select randomly. Stickers will be available while stocks last.
Purchases delivered in special custom boxes
For a limited time, UNIQLO will package and ship orders made through uniqlo.com from Friday, September 8, in special custom boxes branded with KAWS’ distinctive designs.
Wrapping store facades around the world with KAWS designs
UNIQLO will wrap the Ginza store on Friday, August 25 with a design featuring iconic KAWS characters. It will also wrap storefronts in New York, Singapore, Thailand, Hong Kong, Taiwan, and elsewhere around the world.
