KUALA LUMPUR, 28th May 2025 – G-SHOCK is proud to welcome Zizan Razak as its official brand ambassador in Malaysia – a major milestone in bringing the world of watches together with the pulse of Malaysian entertainment scene. As the very first Malaysian ambassador for G-SHOCK, this collaboration continues the brand’s mission to unite the bold communities of Fashion, Art, Music, and Sports (FAMS) under one tough, expressive roof.
From his roots in Dungun, Terengganu, to making waves on screens big and small, Zizan Razak has grown into one of Malaysia’s most-loved entertainers. He first captured the nation’s attention through Maharaja Lawak, Raja Lawak and went on to become the champion of Super Spontan and Super Spontan All Stars. Since then, he’s made his mark with blockbuster hits like the trilogy Polis Evo, Abang Long Fadil, Mael Lambong, along with high-energy hosting roles on shows such as the Gempak Most Wanted Awards. He’s also delivered countless viral moments that showcase his real, relatable charm.
Off-stage, Zizan’s passion for speed is just as strong. A long-time motorsport fan, he turned his dream into reality in 2024 by competing in the PETRONAS Grand Prix of Malaysia, after years of attending the race as a dedicated spectator.
His evolution – from rising comedian to all-round entertainer – embodies G-SHOCK’s “Never Give Up” spirit and its passion for constant reinvention. With his versatility, staying power, and ability to connect with fans from all walks of life, Zizan Razak is a natural fit for a brand that thrives on strength, authenticity, and forward momentum.
Now, he proudly steps into the spotlight as the face of Malaysia in the G-SHOCK FAMS community, where each segment intersects with raw passion and bold individuality. He joins a powerhouse regional line-up, including Superbon, ONE Featherweight Kickboxing World Champion; Rizky Ridho, Indonesia’s football star and national team defender; and Dwight Ramos, professional basketball player for the Philippines’ Gilas team and Levanga Hokkaido of Japan’s B.League.
Together, they form a cultural collective pushing boundaries across courts, stages, screens, and streets.
THE CAMPAIGN – “TOUGHNESS IS MULTI-DIMENSIONAL”
The philosophy “Toughness is Multi-dimensional” comes to life with Zizan Razak, a true all-rounder who’s mastered every role he takes on. Whether he’s on set or on the streets, he reflects the G-SHOCK attitude – Genuine, Cool, Resilience, Obsessed, Confident, and Charismatic.
Zizan Razak kicks off his ambassadorship with the G-SHOCK 6900 series – an icon in the world of tough watches. With its bold front button and triple graph dial, the 6900 changed the game when it launched in 1995. Now, 30 years on, it continues to lead the way in durability, self-expression, and fearless design.
“At Casio, time isn’t just something we measure – it’s a mindset. With G-SHOCK, we’ve always stood for toughness, innovation, and unapologetic individuality. In Zizan, we’ve found someone who lives that spirit effortlessly. He’s bold, sharp, and completely original – someone who can switch from sophistication to sheer energy in a heartbeat. His presence, humour, and influence make him the perfect fit for the G-SHOCK FAMS community, and we couldn’t be more excited to welcome him as our very first Malaysian brand ambassador,” said Yuki Mutsui, Managing Director of Casio Malaysia.
With Zizan onboard, G-SHOCK Malaysia is gearing up for more exciting moves. His presence will bring fresh energy to G-SHOCK’s community-focused initiatives, with stories and moments that connect beyond just timekeeping. Stay tuned to www.gshock.casio.com/my/ and follow @gshock_casio_my on social media for further updates, behind-the-scenes content, and the latest drops.
