Secret Recipe and NITA Cosmetics Unveil Delectable Beauty Collections

Secret Recipe and NITA Cosmetics Unveil Delectable Beauty Collections

Treat your lips and cheeks to a delicious makeover with these cake-inspired makeup collections

KUALA LUMPUR, 7 March 2023 – Calling all beauty-lovers with a sweet tooth as Malaysia’s leading lifestyle cake and café brand, Secret Recipe, collaborated with local beauty brand, NITA Cosmetics, to launch a limited edition delicious line of lipstick and blusher that are a feast for the senses.

The collaboration brings together two homegrown favourites that are fun and innovative, making them the perfect match. Over the past years, Secret Recipe has earned a loyal following of foodies and cake lovers enticed by the brand’s uncompromised quality of food and vibrant concepts. NITA Cosmetics on the other hand has made a splash in the beauty industry for its upbeat vibes and inclusive shade variety. Together, both brands created a collection that is sure to delight beauty and foodie enthusiasts alike.

There are two special edition collections introduced – the Classic Cake Collection and the Signature Cake Collection – which each feature three tantalising makeup offerings of two liquid lipsticks and a liquid blusher. Inspired by some of Secret Recipe’s most delectable cakes, the shades available evoke the indulgence of biting into a freshly baked cake. 

From the zesty freshness of a creamy cheesecake to rich chocolate decadence, the variety of flavours will satisfy any sweet tooth. These mouthwatering collections also come in retro-inspired packaging, housed in pink triangular-shaped cake boxes featuring lively illustrations.

It is not just the names that are inspired by cake. As the formulas of the products themselves have been created to keep you looking exquisite all day long, the liquid lipsticks are based on NITA Cosmetics’ trademark lightweight, waterproof, and hydrating formula that easily glides on to leave a luscious and long-lasting pop of colour. The liquid blusher meanwhile, was created to be versatile and can be layered on for a more intense look or applied lightly for a natural-looking flush.

“As a local brand, we are all into supporting local businesses and it was exciting to work with NITA Cosmetics. We referenced our best-selling products from our Classic and Signature Cake collections and turned them into NITA’s lipstick and blusher sets. We look forward to seeing the success of this collaboration, as NITA has been a great brand to work with,” said Evelyn Lee, Head of Marketing of Secret Recipe, during the launch of the makeup line.

The launch event also saw a special makeup demonstration by the owner of the homegrown beauty brand, Aznita Azman, which offered the audience a chance to glean new skills and tips to keep their looks fresh throughout the day.

“Secret Recipe has won the hearts and minds of many Malaysians. We are honoured to have the opportunity to name our latest collection after Secret Recipe’s cakes, inspired by the colours and scents of the delectables,”

said Aznita Azman, Founder of NITA Cosmetics.

The Classic Cake Collection reinvents three of Secret Recipe’s most popular desserts into wearable makeup formulas. The set includes the Chocolate Indulgence mini-matte scented liquid lipstick that comes with an appealing chocolate aroma; the pink-hued Chocolate Cheese Berries mini-matte liquid lipstick; and the Crème Brulee Cheese mini gleam blusher, poised to leave you with a glazed flush on your cheeks.

Taking a cue from Secret Recipe’s hallmark cakes, the Signature Cake Collection translates the Decadent Tiramisu, Chocolate Odyssey, and Burnt Cheesecake flavours into a tiramisu-scented mini-matte lipstick; a cocoa-brown mini-matte lipstick, and a juicy peach-coloured mini gleam blusher.

The limited edition Secret Recipe X NITA Cosmetics collections are available at NITA Cosmetics’ online store, and retail at RM59.00 each. Whether you are a fan of desserts, or makeup, or just looking to add a little more whimsy to your beauty routine, don’t miss out on this opportunity to indulge in a guilt-free treat for your lips and cheeks! 

To snag your wearable treats before they run out, grab them at or visit for more information.


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