Malaysia, July 14th, 2026 – PRISM, OYO’s premium hospitality business, today announced strategic partnerships with two of Malaysia’s leading property developers, Ahmad Zaki Resources Berhad (AZRB) and United Malayan Land Berhad (UMLand) marking another milestone in its expansion strategy across the country. Through these collaborations, PRISM will operate Sunday Residence Inn Cherating in partnership with AZRB and Sunday Hotel Near Petronas Twin Tower, formerly Suasana Suites with UMLand, reinforcing its commitment to delivering premium hospitality experiences while creating long-term value for property owners and developers.
The partnerships reflect PRISM‘s strategy of working alongside leading real estate developers to unlock the full potential of hospitality assets through operational excellence, technology, revenue optimization, and an extensive distribution network. As the hospitality landscape evolves, developers are increasingly seeking partners who can go beyond hotel operations to enhance commercial performance, strengthen brand positioning, and deliver sustainable returns.
By combining AZRB‘s and UMLand‘s deep expertise in property development with PRISM‘s hospitality capabilities, both collaborations are designed to create long-term value for guests, property owners, investors, and local communities. The partnerships also underscore the growing confidence that established developers have in PRISM‘s ability to transform high-quality real estate into high-performing hospitality destinations.
Abhijeet Singh, Country Head, PRISM Malaysia, said “At PRISM, our vision goes beyond expanding our portfolio we aspire to be the preferred hospitality partner for developers looking to maximize the long-term value of their assets. We are proud to collaborate with respected developers such as AZRB and UMLand, who share our commitment to delivering high-quality hospitality experiences. These partnerships demonstrate how combining strong real estate expertise with PRISM‘s operational excellence, technology, revenue optimization, and distribution capabilities can unlock the full potential of hospitality assets while creating sustainable value for owners, investors, and guests.”
Wan Razali W Zulkifli, Chief Executive Officer of Ahmad Zaki Resources Berhad (AZRB), said, “Sunday Residence Inn Cherating represents an important addition to our hospitality portfolio, and we are pleased to partner with PRISM on this project. Their expertise in hotel operations, commercial strategy, and technology gives us confidence that together we can deliver a compelling hospitality offering that meets the evolving expectations of today’s travelers while maximizing the property’s long-term performance.” Echoing this, Shahrulanuar Ishak, Chief Strategy Officer of Ahmad Zaki Resources Berhad (AZRB), added, “This partnership aligns with AZRB‘s strategy of collaborating with experienced hospitality operators who can enhance the long-term performance of our assets. PRISM brings a strong combination of operational excellence, technology, and commercial expertise that will help position Residence Inn Cherating for sustainable growth while creating greater value for our stakeholders.”
Alex Millisits, Senior Manager United Malayan Land Berhad (UMLand), added “At UMLand, we are committed to creating developments that generate lasting value for our stakeholders. Partnering with PRISM enables us to leverage its hospitality expertise and operational capabilities to further enhance Sunday Hotel Near Petronas Twin Tower, while delivering memorable guest experiences and supporting the continued growth of Malaysia’s hospitality industry.”
The partnership with AZRB will see PRISM operate Residence Inn Cherating, a premium hospitality destination located along Malaysia’s East Coast, catering to both leisure and extended-stay travelers. Meanwhile, the collaboration with UMLand will bring Sunday Hotel Near Petronas Twin Tower, formerly Suasana Suites, under PRISM’s management, strengthening the company’s presence in Malaysia’s urban hospitality segment and further diversifying its premium portfolio.
Together, these partnerships reinforce PRISM‘s long-term growth strategy in Malaysia and Southeast Asia, where the company continues to build strategic collaborations with leading property developers. As demand grows for hospitality operators that can combine operational expertise with technology and commercial excellence, PRISM remains committed to helping owners maximize asset performance while delivering exceptional guest experiences that drive sustainable business growth.
