Experience the exuberance of locality & subculture at Singapore’s historic ethnic quarter from 23 September to 2 October
Singapore, 19 September 2022 – As the city gears up for Grand Prix season, Kampong Gelam is set to activate all of its key districts with GLAMboyant – a 10-days campaign ideated to elevate the experience surrounding Singapore’s iconic ethnic and subculture hub. Paced across 23 September to 2 October, visitors can look forward to an exciting schedule of activities, covering aspects of food, culture, music and sports at every turn to solidify Kampong Gelam’s standing as the choice lifestyle destination for all.
ABOUT GLAMBOYANT 2022
Titled GLAMboyant – a playful portmanteau of the words glamorous and flamboyant to hint its exuberance, the campaign is led by One Kampong Gelam as part of its ongoing initiative to drive traffic for the benefit of its community and businesses within the neighbourhood. Spanning across five key hotspots, each area – Aliwal Street Carpark, Baghdad Street, Haji Lane, Sultan Gate and Sultan Gate Park – will be activated with unique experiences to encapsulate the locale’s vibrance and punctuate its prominence as Singapore’s leading street culture centre, alongside elements of racing that all visitors can partake in.
The official launch on 23 September, 8PM hosted by Farah Lola will see a star-studded cast of entertainers like Arya Yunata, Deejay TheAidilOne and local band Raw Energy featuring Hady Mirza and Alia.
“Given our proximity to the race course and position as an iconic lifestyle hotspot, we of course found it fitting to celebrate the return of F1 with a full-fledged activation,” says Mr Zaki Maarof, Chairman of One Kampong Gelam. “With GLAMboyant, our intention is to enliven the Kampong Gelam experience with a disruptive mash of culture and extreme sports that is accessible to all visitors, for the benefit of businesses within our neighbourhood.”
5 KEY STREET ACTIVATIONS
1/ FOOD & ENTERTAINMENT VILLAGE AT ALIWAL STREET CARPARK
With its wider expanse, the Aliwal Street Carpark is set to be the designated epicentre of GLAMboyant. Erecting the space with food trucks and gazebos, for an open-air setting, the Fusion Foodyard is where hungry visitors can look forward to fuelling up with over 15 grab-and-go food stationed along corners offering assortments of local street and trendy food favourites from vendors like The Satayman, Yok_Makanz and Picanhas’.
As the crowds are snacking or exploring about, weekends at Aliwal Street Carpark will see a roster of performances including live DJs and local bands covering genres of modern music, street dance competition, Remix’22 where dance crews and duos will be facing each other to win $5,000, alongside various basking acts to amplify the atmosphere.
On the weekdays, fans of local podcast channels are welcomed to catch local comic Suhaimi Yusof host a Variety Show (27th), lively discussions with Singapore’s number one podcasters of OKLETSGO (28th) and be spooked by recounts as told by The Horror Stories POV (29th) – Singaporean Youtube creators known for their localised horror themed content.
2/ EXTREME SPORTS BMX ARENA AT SULTAN GATE PARK
Transforming the Sultan Gate Park outdoors into an arena for thrill seekers, Airdroz, a bike skills and action sports academy is set to hold BMX Street Battle 2022 – an extreme sports competition where the best BMX street riders of the region battle it out at a BMX Street Open, BMX Kids Lifestyle (7 – 12 years) and Airbag Best Trick contest with $3000 in cash prizes to be won.
Running on the weekends of 24 – 25 September and 1 – 2 October, other programmes highlighting the action sports culture include performances by professional BMX riders engaging in an Old Skool BMX Showcase by Tuah Enterprise, street demos and Airbag jump shows. Viewers wanting in on the action can also register for BMX Freestyle Workshops and Freestyle Skate sessions guided by experts from the following Monday to Thursday, 26 – 29 September.
Registrations for BMX Freestyle Clinics and competition schedule:
3/ OUTDOOR CINEMA & POP-UP F1 TRUCK AT SULTAN GATE
Intended for those preferring a more chilled-out experience, One Kampong Gelam will be partnering with Cinewav, an outdoor cinema platform and solutions agency to screen blockbuster films such as Jumanji The Next Level and The Matrix, as well as children-friendly flicks like The Karate Kid and Encanto. Powered by Klook, viewers can purchase their tickets and view showtimes on the Klook site (Hyperlink) and download the Cinewav app prior to viewing. Designed as an outdoor yet personalised experience, viewers will need to bring along their earpieces and connect them to the app to watch shows under the open-air – best enjoyed with a snack or two from the nearby Fusion Foodyard.
On the weekdays of 27 and 28 September, F1 and arcade aficionados can also look forward to a pop-up F1 Truck with various games. Segmented into mini zones, visitors can race each other with a Racing Simulator, compete on arcade table games like Speed Up, Steady On and Stay On Track, score prizes with Precise Catch machine and purchase F1 merchandise with a dedicated display zone.
Download the Cinewav App here:
Purchase your tickets on Klook:
4/ Traditional Dance Performances At Baghdad Street/ Bussorah Street
In a bid to showcase heritage and emphasise the roots of Kampong Gelam, a robust display of traditional dances like Zapin by Sriwana, Samrah by The Samrah Club and Dikir Barat by Mak Yong Kedek will be scheduled to enthrall audiences and tourists as they dine at surrounding restaurants or window shop along the street.
Patrons can also expect the familiar reverberations of the Kompang by Cucu Datok Merah, a traditional percussion used for celebrations as well as a showcase of Silat by Sunda Pajajaran.
5/ Street Entertainment @ Haji Lane
Known as the most Instagrammable street in the world, Haji Lane will be paved with a buzzy atmosphere. Come 30 September, visitors can expect a shopping experience, services and spoilt for choice with great food and beverages establishments. Alongside a roster of guest DJs including DJ Zart (Afro Beats), DJ Snickaz (EDM) and DJ Kelibre (Guaracha Drop) who will be dishing out bop-worthy tunes for street-side entertainment.
GLAMBOYANT WORKSHOPS & TOURS
Those who enjoy hands-on activities and crafts can look forward to a series of arts & craft workshops for adults and children alike at Studio Neon. Art fanatics can choose between a sustainability-focused class to create art using upcycled bottles from restaurants and cafes nearby, acrylic fluid jamming for a fuss-free time, guided oil painting or guided mixed media classes. For the street art lovers, The Blackbook Studio will be holding Grafitti Crash Course Workshops led by their established community of graffiti artists.
Get steps in while exploring the nooks & crannies of the district with Guided walking tours like Kampong Gelam Walking Tour: Royalty to Trendy by Monster Day Tours for a walkthrough of trendy vicinities against the Sultan Mosque. Weaving in a fun element of storytelling is Aminah Goes Vroom by Let’s Go Tour – a theatrical tour led by 86-year-old Cik Aminah who will take participants through changing faces of history with fascinating tales told through a personal lens.
GLAMboyant 2022 led by One Kampong Gelam is presented by the Singapore Tourism Board in conjunction with the Grand Prix Season Singapore 2022. Powered by Lazada Singapore, visitors can view the full schedule of events via the OKG website.: https://visitkamponggelam.com.sg/
For the press pack, please refer to https://bit.ly/glamboyant-one-kampong-gelam FOR PRESS ENQUIRIES, PLEASE CONTACT
Messiah Abalos Kiran Kaur
PR Manager PR Executive
+65 98261652 +65 91168249
GLAMboyant – Kampong Gelam GPSS 2022 Precinct Activation
23 September 2022 – 2 October 2022
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