KUALA LUMPUR, 09 January 2023 – MR D.I.Y., Malaysia’s favourite home improvement retailer, today launched its Chinese New Year [CNY]-themed webfilm, titled “The Rude Girl”.
The 4-minute film depicts a young woman named Emily, who has just moved into a new apartment. Her neighbours make friendly overtures trying to get to know her, but she ignores them, giving the impression of being rude.
The narrative then takes a turn when tragedy strikes her next-door neighbour – the elderly resident’s stove catches fire and quickly spreads through the apartment. Noticing the smoke, Emily uses all her might to break into the apartment, managing to save her elderly neighbour. Sadly, she is overcome by smoke and faints when she goes back in to try and put out the fire.
When she wakes up in hospital, her neighbour visits to thank Emily for saving her life, praising her bravery. Being deaf, Emily is not able to hear what she is saying, so she uses her mobile phone to explain her predicament. Her neighbour is contrite on hearing the news, and the misunderstanding is immediately cleared up.
The film ends with Emily’s neighbours throwing a memorable CNY gathering, and showing their appreciation of her efforts using sign language.
Explaining the rationale behind the story, MR D.I.Y.’s Group Head of Marketing Alex Goh said, “This Chinese New Year, we want to remind Malaysians that ultimately, it’s about how we treat each other. We want to encourage respect, compassion, and understanding amongst Malaysians so that together, we can grow as a nation. It’s about looking beyond the surface, and celebrating the true meaning of ‘muhibbah’.”
Don’t miss this heartwarming tale, which has just been launched on MR D.I.Y’s official Youtube, Facebook, Instagram, and Tiktok platforms. Watch the full version here: https://www.youtube.com/watch?v=O75Lof2a7H4.