MR D.I.Y. launches new retail brand: EMTOP

MR D.I.Y. launches new retail brand EMTOP

First in Malaysia

KUALA LUMPUR, 12 MAY 2023 – DIY-ers, professional builders, and tradesmen from contractors to engineers, servicemen, handymen, and industrial users will be pleased to hear that well-known international hardware brand EMTOP is now available in Malaysia, thanks to Malaysia’s favourite home improvement brand, MR D.I.Y. Group [Malaysia] Berhad [MR.D.I.Y].   The Group opened its first EMTOP store on 24 April 2023 at Bandar Puteri, Puchong, Selangor.

EMTOP, trusted in 80 countries across the world, produces a broad range of hardware products known for the quality and resilience of their build.  The range offers more than 1,000 products including power tools, power tool accessories, and power source tools.  Interestingly, EMTOP tools use a standard battery across their more than 100+ tools, making it convenient and efficient for users.

Speaking at the grand opening of the new store, MR D.I.Y. Group’s Chief Executive Office, Adrian Ong said, “The lockdowns during the pandemic, the rising cost of raw materials, and the higher cost of services have all inspired a do-it-yourself [DIY] culture amongst Malaysians, which in turn has increased demand for hardware, tools and gadgets.  Responding to this demand, we decided to become the master franchisee of the EMTOP brand in Malaysia. EMTOP is a globally recognised international brand that is a favourite with DIY-ers and professionals in the building industry; their stores carry a wide range of hardware essentials in one convenient location and at reasonable prices, living up to the MR. D.I.Y. promise of delivering quality products at accessible prices.”

Ong also added that another EMTOP store opened today at Jalan Nanas Kawasan 18, Klang, Selangor. EMTOP joins the MR D.I.Y. Group line-up of brands, which includes MR. D.I.Y., launched in 2005, followed by MR. TOY in 2019, MR. DOLLAR in 2020, MR. D.I.Y. Express in 2021, and MR D.I.Y. PLUS in 2022.  With the opening of EMTOP, the Group now has a total of more than 1,100 stores nationwide.

The retailer has organised an interesting line-up of activities in conjunction with the opening of the first EMTOP store, including discounts of up to 30 percent on power tools; angle grinders, impact drivers, cordless drills, impact drills, and cordless screwdrivers, as well as gift-with-purchase promotions when customers buy EMTOP products. Additionally, the retailer will also conduct a series of product demonstrations at EMTOP, Bandar Puteri Puchong, and MidValley Megamall, Kuala Lumpur.  The activities will run from 5 May to 5 June 2023.

To know more about EMTOP and the launch activities, visit EMTOP’s website, and its social media channels, Facebook and Instagram.

For more information about MR D.I.Y., visit MR D.I.Y.’s website,, e-commerce platform,, and its social media channels, Facebook and Instagram.


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