Melbourne to host Australian Tourism Exchange 2024

Melbourne to host Australian Tourism Exchange 2024

10 May 2023, MALAYSIA – The Australian Tourism Exchange (ATE) will return to Melbourne next year for  the first time since 2015, with Australia’s largest annual tourism trade event to be held at the Melbourne  Convention and Exhibition Centre (MCEC) from Sunday, 19 May 2024 to Thursday, 23 May 2024. 

Tourism Australia Managing Director, Phillipa Harrison, today announced Melbourne as the next host of  the event on the trade floor of ATE23 on the Gold Coast. 

“After a couple of years of hybrid events it has been great this year to have ATE back to its traditional  format on the Gold Coast and we can’t wait to work with Visit Victoria to deliver another amazing ATE in  2024,” Ms Harrison said. 

“Melbourne has proudly hosted our premier travel trade event on eight occasions in the past and we  look forward to taking ATE, and more than 2,000 delegates, back to Melbourne to drive future tourism  business across Australia. 

“ATE brings together tourism businesses, tourism wholesalers and retailers from around the world for  four days of appointments, as well as networking events, which are more important than ever before as  competition grows for the tourism dollar.” 

ATE24 will be the ninth time ATE has been staged in Melbourne, which first hosted the event in 1991 and  then again in 1992, 1997, 1998, 2003, 2004, 2009 and 2015. Melbourne had been due to host the 2020,  but the event did not go ahead due to the global pandemic. 

ATE provides tourism operators around the country with the opportunity to meet and do business with  international buyers from around the world. ATE24 will run from 19 May 2024 to 23 May 2024, with  delegates from 30 countries expected to attend.  

ATE24 will be delivered by Tourism Australia in partnership with Visit Victoria. 

For further information, please contact:  

Hsin Chen Yap 

Account Executive, Baldwin Boyle Group 

+ 65 9835 1374


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