- lululemon marks its first e-commerce partnership in Asia with Lazada
- Validating lululemon’s ambition to create an expanded marketplace as guided by the Power of Three x2 growth strategy
Jan 10, 2023, MALAYSIA lululemon today launched its branded store exclusively on Lazada, the pioneer e-commerce platform in Southeast Asia. This official flagship store on LazMall, Lazada’s channel offering authentic brand experiences, marks lululemon’s first e-commerce partnership in Asia and validates the brand’s ambition to create an expanded marketplace as guided by the Power of Three x2 growth strategy.
As lululemon continues with its Power of Three x2 growth strategy, the brand is focused on ensuring local relevance and deepening connection while introducing the brand to more communities around the world across both physical and digital. lululemon is partnering with Lazada to serve more consumers across the region with direct access to lululemon’s product innovations, helping the brand to further drive its digital expansion. This venture is also part of lululemon’s ambition to reach and inspire more digital communities through creating a bigger marketplace.
“The digital space and experience of our guests has been an important component of our business. We are thrilled to expand our reach to new audiences through the partnership with Lazada,” Gareth Pope, Senior Vice President, Asia Pacific. “We are excited for more opportunities to build deeper and meaningful connections with Southeast Asia’s consumers through Lazada and are exploring new ways to engage with them, such as interactive livestreaming on the platform. This first e-commerce partnership in Asia marks a major step forward in our Power of Three x2 growth strategy in Asia.”
“We are thrilled to be the partner of choice for lululemon as they expand their digital footprint into Southeast Asia. As lifestyles normalize this new year, wellness continues to be a focus with people seeking connection through activities and meaningful experiences. Consumer’s demand for athletic gear will continue to grow, coinciding with the increased appetite for online shopping that has taken root over the last few years. Lazada is committed to work with our brand partners to deliver trendy, authentic brand experiences and fashion that consumers love through LazMall.” said Pierre Beckers, Executive Vice President, Regional Strategic Accounts, Lazada Group.
To celebrate the new year, lululemon is launching a new brand campaign – PROGRESS. YOUR WAY, to get everyone to commit to 2023 being their best, most successful year yet – whether that’s kickstarting a fitness journey, making healthier choices, or simply vowing to move that little bit more than last year. As part of the official LazMall Super Brand Opening on 12 January in Malaysia, guests will be able to enjoy limited special offers on lululemon’s yoga, train and run lines on Lazada.
To encourage guests to be part of the Community and get the latest brand updates, lululemon will be offering 10% off the first purchase to customers who follow the brand’s official LazMall flagship store on Lazada Malaysia and Singapore.
To help Lazada users understand more about lululemon’s innovation philosophy Science of Feel, lululemon Educators will host LazLive livestreams on the Lazada platform in Malaysia and Singapore at 1:00pm on 11 January, sharing insights about the fabrics, features, fit and function of lululemon products available on the platform.