ONE IS GUILTY. NONE ARE INNOCENT
CLUEDO’s famous “rule of three” goes digital with a social media experience for fans unlike anything seen before! Today, to celebrate the recent launch of the reimagined CLUEDO board game, Hasbro, Inc., a global branded entertainment leader, launched a month-long CLUEDO murder mystery series on Instagram. This game of CLUEDO takes place completely on Instagram and needs you – the crime-solving sleuth – on the case to investigate the mysterious death of Boddy Black, but in a whole new way! Beginning March 2 nd , detectives across the globe can begin compiling evidence, meet the suspects,
immerse themselves in the world of CLUEDO, and crack the case only on @officialcluedo. Fans can also catch weekly recaps as the Instagram game unfolds from New York Times Bestselling Author and host of the #1 true crime podcast Crime Junkie, Ashley Flowers (@crimejunkiepodcast).
The CLUEDO Instagram experience is a four-week long immersive digital murder mystery story featured on @officialcluedo, which takes the iconic CLUEDO characters of 2023 – Boddy Black, Miss Scarlett, Colonel Mustard, Mayor Green, Chef White, Solicitor Peacock, and Professor Plum – and transforms them into metahumans through Unreal Engine and motion capture technology. Every day @officialcluedo will share new evidence, suspect testimonies, witness statements and first-person accounts that draws viewers around the globe through the twists and turns of a refreshed CLUEDO mystery.
“By expanding storytelling across multiple digital and physical formats, we’re breaking new ground for the original murder mystery game,” said Adam Biehl, SVP & General Manager, Hasbro Gaming. “Fans can’t get enough of our new-look characters and we’re thrilled to provide fans across the globe the opportunity to, for the first-time ever, see their favorite CLUEDO characters jump from the recently refreshed game board and into the real world of social media for a captivating crime solving experience unlike anything
seen before.”
The iconic mystery-solving board game CLUEDO received a refresh that combines classic CLUEDO gameplay with rich new takes on the original murder mystery storyline, an intriguing diverse cast, highlystylized game pieces, and the glamorous Tudor Mansion. Players can immerse themselves in an incredible mystery worth solving again and again, especially now that each character featured in the game has come to life in the CLUEDO Instagram game. The new CLUEDO board expands to a satisfying 20 by 20-inch gameplay canvas, giving players a bird’s-eye overview of the intricate Tudor Mansion. The entire box set is designed to resemble Boddy Black’s desk, which is covered with blackmail evidence he’s acquired – giving players a chance to always discover more intel to unfold the mystery, from the front to the back of the box. Gone are the generic-colored pawns and simplistic murder weapon pieces, which are replaced with sculpted character movers made of metal with golden finish, richly textured weapons for a more captivating and aesthetically pleasing feel.
Stay updated on the latest CLUEDO brand news at @officialcluedo on Instagram. The next chapter of CLUEDO is available now at Hasbro Lazada & Shopee Official Stores and Toys “R” Us.
Hasbro Official Stores:
Lazada: bit.ly/CLUEDO_LazadaMY
Shopee: bit.ly/CLUEDO_ShopeeMY
