SEPTEMBER 1st 2020 — Sports company PUMA is teaming up with emoji® – the iconic brand for a new line of footwear, apparel and accessories. Classic PUMA silhouettes are adorned with emoji® icons for this playful new collection.
emoji® has formed a new digital language that’s fun, expressive, and universal. The PUMA X emoji® collaboration was made to showcase the way we communicate in the modern world.
Designed through the lens of instant messaging, the collection pairs emoji® icons that speak to everyone with bright color combinations, creating a range that is young and vibrant. The collection includes footwear, apparel and accessories for both kids and adults, allowing for spirited self-expression at any age.
“The PUMA X emoji® collection is one of our most favorite brand collaborations. The products turned out so colorful, expressive and beautiful and the entire product line is energetic and truly iconic,” says Marco Huesges, CEO and Founder of the emoji company. “We are certain that the line will make everyone happy and that we can, together with PUMA, spread emotions and good vibrations to consumers and fans all around the world.”
The RS-2K X emoji® features a hook and loop piece on the heel where detachable , , and emoji® icons can be added. The shoe also includes a hidden “What’s Up?” message printed on the vamp. RS-X³ X emoji® includes the same detachable emoji® feature, using the , , and emoji® icons. The hidden “What’s Up?” message also appears on this shoe in the quarter overlay.
The PUMA X emoji® Tee and PUMA X emoji® Hoodie are both available in black, gray, and yellow, each featuring an array of emoji® icons on both the front and back of the clothing. Rounding out the collection are the PUMA X emoji® Sweatpants in both gray and black, featuring side and back pockets, rib cuffs and emoji® icons on the bottom of the right leg.
Show your emotions with the X collection, dropping on PUMA.com, PUMA KLCC, Sunway Pyramid, Pavilion, One Utama, The Gardens, IOI City, Queensbay Mall, Gurney Plaza Aeon Terbau City and Atmos KL (Suria KLCC) on 11th September, priced between RM139 – RM619.