COCA Pop Up concept goes back to the group’s roots of small, intimate, speciality-focused restaurants located in high-density residential districts of Asia’s hottest capital cities
BANGKOK, THAILAND: Popular Thai-Chinese dining success story COCA Restaurants, that has been delighting diners with authentic, home-cooked cuisine since 1957, is going back to its roots with a new neighbourhood restaurant brand that will introduce its timeless values of hospitality and culinary know- how to a new generation of diners in vibrant suburban districts all across Asia.
COCA Pop Up reflects the past, but looks to the future of dining. For many years, families and friends across Asia have come together at intimate local eateries to savour the pleasures of good company and great food, with tables full of shared plates. They were personally greeted by owners who knew their names, offered genuine hospitality and ensured the quality of their produce – a far cry from the impersonal fast food outlets proliferating the streets of the region’s capitals today.
COCA Pop Up is here to change that by reviving traditions through its new concept of easy-going eateries that blend the warmth and familiarity of a family-run restaurant with the casual street-side vibe of a boutique café.
“In many ways we’re heading back to our roots, with small-seat restaurants and simple home-cooking with a speciality that diners across Asia have enjoyed for generations,” said Trevor MacKenzie, Global Managing Director of Mango Tree and COCA Restaurants Worldwide. “This was the original goal of Khun Pitaya, COCA’s chairman & CEO, who learned the business from his father and made a commitment to quality, innovation and family values. We’re now giving COCA a youthful new look that will appeal to millennials who may not remember the ‘good old days’ but still crave high-quality cuisine and social interaction.”