First futuristic flavor co-created with human and artificial intelligence drops alongside an AI-powered experience, inspiring the endless possibilities of an optimistic future
KUALA LUMPUR (September 13, 2023) – Today Coca-Cola® launched Coca-Cola® Y3000 Zero Sugar, a new limited-edition flavor and AI-powered experience from Coca-Cola® Creations. Coca-Cola® Y3000 Zero Sugar is the first futuristic flavor co-created with human and artificial intelligence from Coca-Cola®, celebrating an optimistic future through the connections we make. The drop also includes an incredible new AI-powered experience that will give fans an unexpected and exciting perspective on what the year 3000 could look like.
The unique Creation unlocks a shared experience of Real Magic, offering fans a refreshing taste and a glimpse of what the future could look like through the new AI-powered experience of Coca-Cola. By scanning the Coca-Cola Y3000 Zero Sugar can, fans will be taken to the Creations Hub where they can use the customized Y3000 AI lens to imagine what the world could look like in the future.
“Our ambition for Coca-Cola Creations is to create unexpected and magical moments for our fans. Inspired by the timelessness of Coca-Cola, we want to celebrate everyone’s idea of what the future might look like,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future could taste and introduces innovative experiences to explore the future.”
Coca-Cola created the Y3000 experience by tapping into human and artificial intelligence to understand how fans envision the future through emotions, aspirations, colors, flavors, and more. Fan’s perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire Coca-Cola to create the unique taste of Y3000.
The new Creation features a futuristic packaging design including light and optimistic tones, a Coca-Cola® Creations logo composed of effervescent bubbles, and the Coca-Cola Spencerian Script with fluid dot clusters that merge to represent the human connections of our future planet. Co-created with artificial intelligence, the design showcases liquid in a morphing, evolving state, communicated through form and color changes that emphasize a positive future.
“We’re excited to bring to life this latest innovation from our Coca-Cola Creations platform here in ASEAN & South Pacific. We continuously explore new ways to resonate to our consumers in new, immersive ways. The launch of Coca-Cola Y3000 Zero Sugar opens up the possibility of a world where humanity and technology can collaborate in harmony to create Real Magic. And we aim to deliver starting from how they experience and enjoy the delicious refreshing new flavor to offering them a glimpse of what year 3000 could look like through this AI powered experience.” says Tee Jae Sonza, Coca-Cola Trademark Category Head, Coca-Cola ASEAN and South Pacific Operating Unit.
Coca-Cola® Y3000 Zero Sugar is available in select markets around the world and drop soon here in ASEAN & South Pacific with Australia rolling the new Creations first. Select ASEAN markets such as Singapore, Malaysia, and Indonesia will follow suit in the upcoming months., including Indonesia, Malaysia and Singapore, The Coca-Cola Y3000 Zero Sugar drink follows the recently released Coca-Cola® Ultimate Zero Sugar, which was made available in Singapore, Malaysia, and Indonesia early this year; and is currently available nationwide in the Philippines.
The global campaign was developed by Forpeople, Virtue, and WPP Open X/Ogilvy and EssenceMediacom.
For more information about Coca-Cola® Creations, visit www.coca-cola.com/creations.