Fronted by the dynamic Skechers’ first Artist-in-Residence, Doja Cat, and SkechersRegional Brand Ambassador, Cha Eun-woo, this new coveted collection manifests the boldcombination of classic, colours, and chic!
Kuala Lumpur, 18 September 2023 – It’s finally here! Melding unmatched comfort with a bold burst of colour, Skechers, the Comfort Technology CompanyTM and a global leader in lifestyle and performance footwear, proudly presents its highly-anticipated lifestyle footwear collection, the Skechers The UNO for both men and women. The collection comes in seven captivating hues, each designed to offer a pleasant walking experience and create an eye-catching vibrant touch to any outfit.
Fronted globally by Skechers’ first-ever Artist-in-Residence, Doja Cat, who starred in a Y2K cyberpunk and anime-inspired ‘Doja Cat vs Doja Cat’ campaign, the regional video campaign titled ‘For Your Every Scene’ featuring Skechers Regional Brand Ambassador and Korean star, Cha Eun-woo, also officially makes its debut today.
Available in colourful hues including Off White, Black, Red, Lime Green, Navy, Hot Pink and Blush, all the shoes in this collection are in-built with a range of Skechers’ cutting-edge footwear technologies, including the Skechers Air-Cooled Memory Foam® cushioned comfort insole and the Skech-Air® visible air-cushioned midsole that make them an ultimate joy to wear.
Skechers The UNO Collection
Pamper your feet with exceptional comfort with the new Skechers The UNO collection.
Featuring a smooth perforated synthetic upper, this classic lace-up fashion sneaker design comes in five colourways for men, including red and lime green; and two for women respectively.
For the women’s version, the sneakers come with a hidden 1-inch wedge fit insole to give the wearer added height and elevate comfort to a new level.
For Women
Boasting a dazzling blush hue, this sporty-looking lace-up sneaker for women features a synthetic durabuck upper with a metallic trim and stretch laces. Highly versatile, it complements many outfits and occasions, making an effortlessly chic fashion statement.
Ladies, get ready to turn heads, be it day or night, with these bright and bold colours.
Featuring a smooth perforated synthetic durabuck upper, these kicks are available in two striking neon colours of lime green and hot pink, perfect for those who are not afraid to express their larger-than-life personality through their footwear.
*Available only at selected Skechers stores at 1 Utama Shopping Centre, Suria KLCC and more.
Skechers The UNO Collection: For Your Every Scene, Starring Cha Eun-woo
The video campaign, titled ‘For Your Every Scene’ stars Skechers Regional Brand Ambassador and Korean actor, Cha Eun-woo, showcasing the latest Skechers The UNO collection as a pair of footwear that can be comfortably worn in any situation.
With the aim to inspire consumers to navigate life’s defining moments with style and comfort, the dynamic video opens with Cha Eun-woo’s confident stride towards an elevator, setting an intriguing tone. Dressed in a trendy Skechers Varsity jacket, his voice-over adds depth, highlighting the spontaneity of life’s captured moments.
The video then unfolds with a scene of an elevator entrance, where a flurry of cameras and flashes are on Cha Eun-woo, capturing him in a poised moment of stardom. The transition then reveals Cha Eun-woo’s transformation from casual to semi-casual attire, layering a blazer over his Skechers T-shirt to demonstrate Skechers’ blend of style and comfort in everyday life.
Throughout the campaign, the video underscores Cha Eun-woo’s confidence, charisma and effortless chic style and the versatility of the Skechers The UNO collection. This campaign has also been launched simultaneously in Singapore, Malaysia, Thailand, Hong Kong, Philippines, Indonesia, and Vietnam. Additionally, this campaign will appear in various media and marketing platforms including online, social media as well as in-store and outdoor advertising.
Step into a pair of Skechers The UNO collection and redefine your personal style without compromising on comfort.
Priced at RM399 each, the full Skechers The UNO collection is now available and can be purchased online via www.skechers.com.my, Shopee and Lazada.
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To explore the full Skechers The UNO collection in person, visit selected Skechers concept stores including 1 Utama Shopping Centre, Suria KLCC and more.
Meanwhile, the following colourways of the Skechers The UNO collection including Navy (for Men), Off White and Black (for Men and Women), as well as Blush (for Women) will also be available at selected Skechers concept stores, convenient located across Malaysia at 1 Utama Shopping Centre, Suria KLCC and more.
Skechers The UNO Collection at SneakerLAH
Check out Skechers The UNO at SneakerLAH, Malaysia’s biggest and most anticipated lifestyle sneaker convention at MITEC (Malaysia International Trade and Exhibition Centre) on the weekend of 7-8 October 2023. Skechers will bring an array of captivating games and activities to SneakerLAH.
