Carlsberg Smooth Draught Fires-Up the Senses with the Return of ‘Real Spicy, Real Smooth’

Be part of a sensorial excursion that celebrates the duet of smooth and spicy, all under one  enigmatic space!

PETALING JAYA, 17 August 2023 – Building on its success of captivating the taste buds of avid foodies last year, Carlsberg Smooth Draught’s Real Spicy, Real Smooth returns to the fore with an even more  enticing and thrilling food and beer escapade. As a brand that takes pride in delivering memorable exBEERiences, the Real Spicy Real Smooth campaign promises a new take on the unique gastronomic  expedition, crafted to evoke a harmonious union between fiery delicacies complemented by the  smoothness of Carlsberg Smooth Draught. 

Brewed using an innovative cold hopping technique, Carlsberg Smooth Draught delivers a signature  easy finish along with the smooth sensation of freshly tapped beer. The brand celebrates consumer’s  love affair with local spicy food with a more inclusive and extensive activation at JioSpace, Petaling  Jaya from 18th August to 2nd September, open to all beer lovers.  

Consumers will be treated to a fresh cold Carlsberg Smooth Draught as a special welcome drink before  embarking on a journey of discovery and culinary delight. Homegrown culinary maestro, Monster Chef  founder KC Choong, will also offer delectable edibles ranging from Devil’s Curry Pocket Buns, Nasi  Lemak Bomb, Mala Sui Yoke and “Stinky” Popiah to turn up the heat. There is also Churn’s Beer-Gato,  an artisanal affogato drowned in a duvet of smooth beer, alongside Bean Jr’s three-level explosive  Mala Tau Fu Fa, all perfect pairings with Carlsberg Smooth Draught. 

“Last year, Carlsberg Smooth Draught’s Real Spicy, Real Smooth has delivered a VIP exBEERience to  200 lucky winners, in collaboration with a Penangite Michelin-starred Chef. This year, Carlsberg  Smooth Draught is back with an even larger & “smoother” celebration of beer and local spicy flavours  with an enhanced and curated experience that celebrates the perfect blend between spice and  smoothness. The Real Spicy, Real Smooth campaign is all about making flavourful food and smooth  beer accessible to all.” commented Stefano Clini, Managing Director of Carlsberg Malaysia. 

An exclusive cocktail workshop with Jason Julian, the mastermind behind all the top-notch flavours of  Soma’s Bar’s concoctions adds further flair to the Real Spicy, Real Smooth event where consumers can  try their hand at creating their own signature concoctions over the weekend. The party picks up pace  when the clock strikes happy hour, featuring a ‘Tap Your Own Beer’ bar, a sip and snap photo booth  that creates unique Insta-worthy photos as well as fun AR games that land winners exclusive prizes.  

The evening pumps up even more once the DJs take over the decks with special scheduled  performances by Inquisitive, Singapore’s most influential DJ and producer, local mavens Ramsey  Westwood, DJ Kenji and many more.  

www.carlsbergmalaysia.com.my 

Carlsberg Smooth Draught has also lined-up cool collaborations with APOM, the quirky label that  produces ‘punny’ yet aesthetically pleasing t-shirts and trinkets along with Gumme, the makers of  customised phone charms for its passionate followers. Consumers can purchase not just exclusive  merchandise, but also join the speciality workshops, conducted by Gumme every Saturday, throughout  the campaign duration or try their hand at customising their very own tote bags. 

Beer enthusiasts, spice lovers, and all those seeking an unforgettable experience will not want to miss  this instalment of Carlsberg Smooth Draught’s Real Spicy, Real Smooth, which open its doors daily  from 5:00pm to 11:00pm on weekdays and 11:00am to 11:00pm on weekends as well as on public  holidays. Pet parents will also be be able to bring their furry friends along to Carlsberg Smooth  Draught’s pet-friendly pawty happening on the weekends, from 11:00am to 2:00pm. Filled with  pawsome activities, animal lovers and their four-legged companions will be in for a purring, tail  wagging good time. 

To register for the Real Spicy, Real Smooth event, visit https://realspicyrealsmooth.com/ for more  information and be sure to ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for  Carlsberg’s latest activities and giveaways. 

Consumers who cannot get enough of Real Spicy, Real Smooth can also pick-up an exclusive Spicy  Discovery kit anytime they purchase two six-can packs of Carlsberg Smooth Draught from Super and  Hypermarkets, 99 Speedmart and official e-commerce sites or when they enjoy six big bottles at coffee  shops and food courts. Spending a minimum of RM100 on Carlsberg Smooth Draught at restaurants,  bars and pubs also lands them the flavourful assortment. More details can be found at  https://carlsbergsmoothdraught.com/. 

Of course, as part of living a safe and responsible life, we advocate responsible consumption, always  remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.