Carlsberg Malaysia’s Top Ten Charity Campaign Makes a Strong Return with Bigger Impact

The annual fund-raising campaign for educational advancement is back stronger than ever with enhanced focus on inclusivity and sustainability.

SHAH ALAM, 7 November 2023 – After a three-year hiatus, the iconic Top Ten Charity Campaign (Top Ten), organised and funded by Carlsberg Malaysia, is making a progressive return with a bigger mission of promoting quality education and climate action in support of the UN Sustainable Development Goals (UNSDG). With an emphasis on inclusivity and sustainability, Top Ten makes a comeback with an elevated mission to raise funds for educational institutions and drive awareness of climate change amongst teachers and students.

Titled ‘Brewing For a Better Today & Tomorrow’, this year’s campaign reaches new heights with expanded inclusivity, extending its reach to East Malaysia. In collaboration with 10 vernacular schools, Top Ten sponsors the production, operation and promotion of the charity road shows, and has so far managed to raise RM10.66 million of the RM15 million targeted in proceeds over a three-month period.

Since 1987, Top Ten has contributed to the development of vernacular education in Malaysia through its fundraising platform to support school infrastructure upgrades, educational assets and programmes. Over the past 33 years, the initiative has raised a remarkable sum of RM547 million, benefiting a total of 674 schools across the country. This exemplifies the brewer’s unwavering commitment to UN Sustainable Development Goal 4: Quality Education.

In its dedicated pursuit of sustainability, Carlsberg Malaysia has forged a partnership with Zero Waste Malaysia (ZWM), the nation’s largest environmental community, to elevate awareness and promote sustainability education amongst the youth, with the aim of leaving a lasting and meaningful impact. This partnership underscores the brewer’s focus on the UNSDG 13: Climate Action and will involve ZWM hosting climate change and waste segregation talks at the beneficiary schools, empowering the next generation with knowledge to shape a greener, more sustainable world.

“At Carlsberg Malaysia, we pledged to deliver net zero carbon emissions throughout our value chain by 2040. We believe that education on climate change should start young to inculcate the mindset and habits of sustainability. Hence, Top Ten partnered with an NGO – Zero Waste Malaysia to empower the next generation with knowledge to craft a greener, more sustainable world,” commented Stefano Clini, Managing Director of Carlsberg Malaysia.

Carlsberg Malaysia’s Corporate Affairs and Sustainability Director Pearl Lai said, “The return of our flagship community campaign marks a significant milestone in our journey towards community empowerment and sustainability. I am most excited to support and extend our support to schools in Sabah, benefiting a diverse range of students. Moving forward, Top Ten remains committed to enhancing the educational landscape in support of the Malaysia Madani vision.”

Apart from a fundraising platform for the advancement of local education, Top Ten also serves as an avenue for promoting local singers within the entertainment industry. Running from October to December, ten Chinese vernacular schools nationwide will host charity concerts that feature Malaysian artists Joey Leong, JieYing Tha, Pink Tan, Ribbon Ooi, Justin Ng, KahJun, Fuying & Sam and Eric Lin.

Carlsberg Malaysia remains committed to solidifying its ambition as a thought leader and dedicated to driving positive change in vernacular education, as the brewer recognises the pivotal role primary education plays in empowering communities and promoting sustainability. This commitment aligns with its effort to contribute to the nation’s target of achieving net-zero carbon emissions by 2050, fully embracing the principles of the company’s ‘Together Towards ZERO and Beyond’ agenda.


More information about the Top Ten Charity Campaign can be found at


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