Carlsberg Cheers to the Fans and the Most Anticipated Football Showdown

Stefano Clini, Carlsberg Malaysia's Managing Director

Bringing football fans the best moments and experiences at over 300 viewing parties

SHAH ALAM, 16 November 2022 – The support of fans makes football the greatest game on the  planet and with the most anticipated tournament of the year inching closer, the streets of the nation  will soon be filled with sports buffs looking for the perfect brew to cheer on their favourite teams. As  huge lovers of football, Carlsberg celebrates each and every football occasions by calling fans from  all over to cheers for their teams and enjoy match-day gatherings, rewards and excitement.

With a track record of throwing some of the liveliest football viewing parties, Carlsberg will be  activating more than 300 celebrations across sports bars, pubs, and eateries nationwide, giving soccer crazed fans an avenue to cheer on their favourite teams on match days starting from November to  mid-December as well as opportunities to bag themselves exciting prizes including the coveted Fizzics  machine and exclusive jerseys.

For the bigger showdowns, greater excitement lies in-store at the ‘Cheers to the Fans’ events at Pavilion  Bukit Jalil on the 2nd, 9th, 10th and 18th of December. Not only will fans get to watch the game in an  adrenalined pumped arena, there will also be fun games to keep football enthusiasts in high spirits  such as the ‘Cheers to the Fans’ station, that asses the vocal powers of fans, ‘Cheers to the Managers’  station where football lovers can showcase their game play strategies, ‘Cheers to the Wingers’ station  for the ultimate photo shot and ‘Cheers to the Commentators’ station that tests football knowledge.  Die-hard fans who join all four viewing parties will also be rewarded with a free carton of Carlsberg  products.

“Football lovers are dedicated, enthusiastic and keen to celebrate the sport while watching the most  enigmatic football event. To Carlsberg, celebration is what we aspire to always do best and what better  way to celebrate the game with football lovers then to make every game night a festive one,” stated  Stefano Clini, Managing Director of Carlsberg Malaysia. 

Carlsberg is also rewarding consumers with exclusive money-can’t-buy football jerseys with purchase  of RM120 worth of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew on  official e-commerce sites Shopee and Potboy, whilst consumers who spend RM20 or more on  Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew in participating  convenience stores will be instantly rewarded with RM5 eWallet Touch n’Go credit in West Malaysia  or RM5 GrabPay credit over in East Malaysia. Both purchasing platforms also give consumers an  opportunity to be in the running for Adidas Cash Vouchers worth RM500!

As tensions mount for all the football supporters out there, Carlsberg takes the soccer experience to  the next level by being a part of the game with fans. 

For more exciting news and information on the viewing parties, visit @CarlsbergMY on Facebook at for the latest updates! And remember, as part of advocating  responsible consumption, #CELEBRATERESPONSIBLY – if you drink, don’t drive.


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