18 March 2024: Tourism Australia announces its return to the Malaysian Association of Tour and Travel Agents (MATTA) Fair, taking place from 22 to 24 March 2024 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. This event marks an exciting opportunity to reconnect with Malaysian travellers and showcase the diverse experiences awaiting in Australia – from brand-new openings to timeless favourites. 

Visitors to the Australia Pavilion in Hall 9, Level 3 can enjoy a slice of Australia through different experiential zones. Sample a cup of Victoria’s artisan Cottle Coffee, or meet a ranger from Queensland’s Currumbin Wildlife Sanctuary to learn all about unique Australian wildlife. Visitors can also customise their next getaway to Australia with friendly Aussie Specialists – certified experts in all things Down Under who are ready and eager to share valuable insights, tips, and incredible deals for your next Aussie adventure. 

Travellers who book a holiday to Australia through the dedicated Premium Aussie Specialists and Aussie Specialists can enjoy exclusive perks and benefits – and receive a special gift only for purchases made at MATTA Fair 2024. 

Malaysians’ strong affinity for Australia

The love for Australia continues to grow in Malaysia, with arrivals in November 2023 jumping by 137.3% year-on-year. Notably, a significant 73% of Malaysian visitors are repeat travellers, highlighting the strong affinity Malaysians have for Australia. 

Safety, value for money, and family-friendly experiences are ranked as the key considerations for Malaysian travellers. To complement this demand, Australia’s return to MATTA Fair will showcase the vast diversity of breathtaking landscapes, unique wildlife, iconic landmarks and friendly locals that are well-catered to all walks of travellers. 

Andrew Hogg, Executive General Manager, Eastern Markets and Aviation, Tourism Australia, said: “Over the past year, interest in Australia among Malaysians has remained high – almost one in two express a desire to travel Down Under, and more Malaysians are actively planning trips there. This interest has particularly surged among family travellers. With increased flight options and our growing network of Aussie Specialists, planning your Aussie adventure is more convenient than ever. We are excited to welcome more Malaysian travellers to Come and Say G’day in Australia.” 

More ways to fly to Australia

Travelling to Australia is now easier than ever, with flight updates in partnership with AirAsia and Malaysia Airlines increasing the number of routes to Australia:

      • Since December 2023, Malaysia Airlines increased services from Kuala Lumpur to Melbourne (from 14 to 15 per week) and Sydney (from 14 to 16 flights per week).
      • AirAsia Malaysia started its route from Kuala Lumpur to Perth on 11 March 2024, with 14 flights weekly. This complements AirAsia X’s existing daily service.
      • From June 2024, AirAsia is planning to fly direct from Kuching to Perth.

Australia continues to engage with Malaysian travellers in exciting ways, including a recent collaboration with ASTRO Warna for Projek Bapak Bapak, showcasing the numerous fun adventures that Victoria and New South Wales can offer multi-generational travellers. This popular show is currently re-airing on ASTRO. 

We look forward to welcoming travellers to the Australia Pavilion at MATTA Fair 2024 to discover why there’s nothing like Australia.


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