Saudia Airlines and adidas have introduced Made to Fly, a new lifestyle collaboration that brings together travel and contemporary athleisure.
Airport style has evolved into a defining part of the travel experience, where comfort, identity and self-expression intersect. For Saudia, travel has never been just about the destination, but how the journey is experienced.
Marking Saudia’s move into lifestyle-led partnerships, the collection reflects how the travel experience is increasingly extending beyond the cabin.
Built on adidas’ SOFT LUX line, the collection reimagines the tracksuit as a refined travel essential, blending soft, fluid silhouettes with premium materials and subtle aviation-inspired details. Designed for movement and ease, each piece transitions seamlessly from airport lounges to city streets.
The collection is now available in selected adidas stores across Saudi Arabia, the UAE, Egypt and Morocco, as well as online.
