A Purr-fect Surprise: IKEA Launches New Pet Range in Malaysia

KUALA LUMPUR, 4 April 2024 – When a surprise furry friend took over IKEA social media this week, Malaysians guessed that something pawsitively delightful was coming their way – and they were right! Pet lovers, the wait is finally over – IKEA today unveils UTSÅDD, its all-new collection for pets, and the first pet range launched by IKEA in Malaysia! And no, it’s not an April’s Fool prank! 

UTSADD is a lively new pet range by IKEA that aims to brighten up life at home for cats, dogs and pet-loving humans. Developed with input from veterinarians, pet product experts, and an exigent panel of cats and dogs, the collection was created around the four most common activities carried out by cats and dogs at home – eat, sleep, play and hide.

Easy to clean and resistant to everyday use, items in the UTSÅDD collection are designed to make everyday pet life easy to manage for pets and their owner. Pet safety was also prioritised at all stages of the collection’s development with every product rigorously tested. From cat houses, toys and feeding bowls to blankets, mats and scratching boards, they’re everything your fur-babies need to feel even more at home.  

Malcolm Pruys, Country Retail Director of IKEA Malaysia said, “We know that many Malaysians are pet owners, and their cats and dogs are an essential part of their life at home. At IKEA, we too believe that pets are part of the family. In line with our vision to create a better everyday life for the many people, we wanted to bring this collection that not only caters to the needs of our fur babies, but that their human parents can enjoy having part of their home, bringing joy to every member of the household.” 

Flex your pawsome pets, and win meowmazing goodies!

To celebrate the launch its newest collection, IKEA is inviting all fur moms and dads to showcase their furry friend’s unique personalities. Whether your pet is the life of the party, a comedic genius, or a charming little mischief-maker, we want to see them shine! Join the fun for a chance to win amazing prizes from the UTSÅDD range!

To participate, follow these easy steps: 

  1. Snap a pawfect photo of your pet’s most adorable moment!
  2. Upload the photo on Instagram and complete the following in your caption: “My ultimate IKEA UTSÅDD item is…..”
  3. Don’t fur-get to include #IKEASpotting, tag and follow @IKEAMalaysia for a chance to win! Make sure to set your account to public.

The contest will kick off on 8 April 2024 until 30 April 2024, so get ready to polish those selfie skills and prepare to show off your cat’s adorable quirks!  For more information, keep an eye on IKEA’s social media pages for the official announcement on 8 April. 

The IKEA UTSAAD collection will be available at IKEA stores starting 4 April 2024. For more home furnishing solutions, visit ikea.my.  


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