Latest platform enhancements support new entrepreneurs, strengthen business growth and deliver greater value for shoppers
KUALA LUMPUR, 20 July 2026 – Shopee, the largest e-commerce platform in Southeast Asia and Taiwan, and a leading e-commerce platform in Brazil, today announced a new series of seller growth initiatives under Shopee Lindung Niaga, first announced in April 2026. The latest updates to the programme focus on helping more entrepreneurs get started, providing additional support to give businesses greater flexibility to manage operating costs and strengthen operations, while expanding the capabilities that support long-term business growth.
“We understand the challenges that MSMEs face in today’s evolving business landscape. That’s why we’re continuously investing in practical tools and support that help businesses get started, grow with confidence, and operate more efficiently,” said Ian Ho, Vice President, Shopee Malaysia. “These latest initiatives reflect our long-term commitment to empowering local businesses with the capabilities they need to build sustainable growth, while continuing to deliver greater value and convenience for Malaysians.”
Helping More Local Entrepreneurs Get Started
Shopee is making it easier for aspiring local entrepreneurs to begin selling online by enhancing its New Seller Programme. Eligible sellers will benefit from:
- A 60-day Platform Support Fee waiver, reducing upfront operating costs for new local marketplace sellers.
- A higher order cap before commission fees apply, giving eligible sellers more flexibility to build momentum and reinvest in their business before commission fees apply. This benefit increases from 100 to 200 orders and is available for 120 days from the first product listing or upon reaching the order cap, whichever comes first.
Together, these enhancements lower the barriers to starting an online business, enabling more entrepreneurs to build visibility, acquire customers, and establish long-term growth while expanding product choice for shoppers.
Supporting Essential Goods Sellers
As businesses grow, managing operating costs becomes increasingly important. To support business growth over time, Shopee is introducing lower commission rates across selected everyday essential categories, including milk, mineral water, cereal, bread, and eggs. This list of categories is continuously reviewed and adjusted to support daily needs, while allowing essential goods sellers to remain competitive.
The revised commission structure will:
- Reduce commission rates for over 60 selected everyday essentials categories by between 0.5 and 9.0%, with the largest reductions for products in the Cooking Essentials (flavour enhancers and coatings), Creamers, and Butter & Margarine categories, helping improve profitability for participating sellers.
- Bring the total number of everyday essentials categories with lower commission rates to over 120, giving sellers greater flexibility to reinvest in business growth.
- Help shoppers to continue enjoying competitive prices and reliable access to everyday essentials.
Aside from lower commission rates for these everyday essentials categories, Shopee is also helping sellers increase sales opportunities through the Daily Essentials Discount Campaign. Running from 7 to 31 July, the campaign offers shoppers discount vouchers of 20% to 50% across selected daily essentials categories.
Unlocking Growth Opportunities for Sellers
As businesses continue to grow, Shopee is also introducing additional initiatives that help sellers expand their reach, strengthen operations, and capture new growth opportunities through:
- 50% additional Free Ads Credits through the Ads Startup Booster (ASB), to help participating sellers improve product discoverability, increase product visibility and reach more customers during the early stages of their business. Internal data show that sellers who began using Shopee Ads recorded an 18% uplift in impressions, a 10% increase in clicks, and a 25% increase in total Gross Merchandise Value (GMV).
- Commission waiver for new sellers joining our Fulfilled by Shopee (FBS) service. By reducing the upfront costs of adopting fulfillment services, the waiver makes it easier for sellers to leverage Shopee’s integrated warehousing and logistics capabilities, enabling them to focus on growing their businesses while delivering a more reliable shopping experience for customers.
Together, these initiatives help businesses operate more efficiently, while continuing to deliver greater convenience, reliability and value for millions of Malaysians who shop on Shopee.
“Building a strong marketplace requires continuous investment in the tools, capabilities, and support that help businesses adapt and grow as their needs evolve. Whether entrepreneurs are launching their first online business, scaling established operations or adopting new technologies to improve productivity, Shopee continues to invest in the capabilities that help businesses succeed at every stage of their growth journey, while delivering greater value and convenience for shoppers,” Ho concluded.
