Red Army Watches (RAW) has unveiled its newly relocated boutique at Level 5, L5.08.02, Pavilion Kuala Lumpur, marking a new chapter for the retailer after 16 years as a kiosk at the same mall.
According to the company, the move reflects RAW’s continued growth and its commitment to making the world of independent horology more accessible. Over the years, RAW has built a reputation for championing both independent and established watchmakers whose designs balance creativity, craftsmanship, and everyday wearability. The boutique now represents 20 watch brands from around the world, including CIGA Design, SEVENFRIDAY, Unimatic, Laco, Beaubleu, Horizon, and Sturmanskie.
The refreshed space places greater emphasis on brand storytelling, discovery, conversation, and customer engagement. It features an open storefront, contemporary interiors, warm timber accents, and integrated lighting, alongside a dedicated lounge area designed to encourage visitors to spend more time exploring the collections with RAW’s team.
The relocation also coincides with an expansion of RAW’s independent watch portfolio through the addition of Nivada Grenchen, making RAW the first retailer in Malaysia to carry the Swiss brand. Founded in 1926 and approaching its centenary in 2026, Nivada Grenchen is known for robust, purpose-driven timepieces and gained international recognition in 1954 with the launch of the Antarctic, later tested during the U.S. Navy’s Operation Deep Freeze expeditions.
