KUALA LUMPUR, 9 January 2026 – One year, millions of cups, and a journey of perfecting every moment together. Luckin Coffee Malaysia officially turns one this January, celebrating its first anniversary with a month-long ‘One-derful Year, Perfected Together’ anniversary campaign. To honor the community that fueled its growth, the brand unveils two brand-new beverage series and an amazing giveaway to thank Malaysians with vouchers worth a total of RM1 million for a spectacular 2025.
Since its debut in the Malaysian market, Luckin Coffee has redefined the local coffee landscape, serving millions of cups in 2025 alone. Having achieved Halal certification within its first year, the brand successfully bridges global coffee expertise with local heart, delivering quality specialty coffee that remains accessible in both price and proximity. As Luckin Coffee celebrates this inaugural milestone, it invites Malaysians to reflect on a year of shared memories while looking forward to a 2026 filled with bold new flavors and elevated experiences.
Further building on the momentum, the brand introduces the Sea Salt Caramel Series and the Tea Series, both crafted to reflect balance, growth, and everyday enjoyment, values that resonate deeply with Malaysians in January.
Salted To Perfection: Sea Salt Caramel Series
Inspired by the harmony found in life’s everyday moments, the Sea Salt Caramel Series celebrates the perfect balance between sweet and savoury and is available from 9 January onwards. Made with Australian sea salt mixed with caramel, where the sweet and savoury blend seamlessly in bold espresso, the series delivers a flavour that is indulgent yet never overpowering, ideal for daily drinking.
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Sea Salt Caramel Shakerato: Crafted with bold espresso shaken until smooth and frothy, where salty-sweet caramel melts perfectly into the coffee for a light, satisfying finish.
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Sea Salt Caramel Latte: One of Singapore’s best-selling beverages in 20251, this crowd favourite features Australian sea salt and a balanced velvety caramel that is smooth, perfect for those who appreciate a twist in their usual latte.
Perfect Blossom, Finest Bloom: Luckin Coffee Malaysia’s First Tea Series
Celebrating the spirit of renewal and the beauty of new beginnings, Luckin Coffee proudly introduces its first-ever non-coffee venture on 23rd January. This series serves as a gentle invitation for Malaysians to pause, reflect, and flourish in the coming year. Gracing this launch is Global Ambassador Liu Yifei, embodying the timeless elegance and grace that define every cup in this debut series.
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Jasmine Blossom Milk Tea: Crafted with delicate jasmine tea from Hengzhou, Guangxi, China, the heart of the world’s jasmine-growing region. Each sip delivers an authentic floral aroma paired with silky milk, completely coffee-free and perfect for afternoon indulgence.
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Ceylon Bloom Milk Tea: A timeless blend of fragrant Ceylon black tea and creamy milk, carefully balanced for a smooth yet clean finish that appeals to both new and loyal milk tea lovers.
A Million Thanks: The Anniversary Giveaway
To show appreciation for the overwhelming support over the past year, Luckin Coffee Malaysia is rolling out a special anniversary giveaway worth up to RM1 million of Luckin vouchers to grab. From 16 to 22 January, every customer stands a chance to win exciting prizes with just one in-app purchase2, making every sip even more rewarding. Alongside exclusive deals and interactive in-app activities, the anniversary celebration is set to bring Malaysians closer to the brand than ever before.
One-derful Year, Perfected Together
“A year of growth, much like a perfect brew, requires time, passion, and the right environment. Our first anniversary belongs to the Malaysians who welcomed us into their daily lives, and our dedicated team and baristas who strive for excellence in every cup. As we step into 2026, we look forward to this shared journey, crafting more ‘Luckin moments’ and innovative flavors that enrich the everyday Malaysian experience.” Dr. Jeff Lim, CEO of Luckin Coffee Malaysia.
With new launches, rewarding surprises, and a spirit of gratitude, Luckin Coffee Malaysia invites everyone to celebrate One-derful Year, Perfected Together, and to continue blooming in the year ahead.
The Luckin Coffee app is available to download for FREE on the Apple App Store, Google Play, and Huawei App Gallery. For more details on Luckin Coffee’s promotion, please stay tuned for updates on the Facebook, Instagram, TikTok, and XiaoHongShu social media channels or visit the Luckin Coffee app.
1 Data based on internal sales records from 14 August 2025 to date.
2 For full Terms and Conditions regarding the ‘One-derful Shake’ Anniversary Giveaway and voucher usage, please refer to the official Luckin Coffee app.
