Astro commemorates Earth Day with RimbaKita: Save our Earth Campaign

KUALA LUMPUR, 22 April 2024 – In conjunction with Earth Day, Astro is launching our “RimbaKita: Save our Earth” Campaign to raise awareness and catalyse action across our Environmental, Social, and Governance (ESG) pillars. As part of this campaign, Astro customers can enjoy a slate of enriching programmes from our documentary and learning channel partners such as Love Nature, BBC Earth, Global Trekker, Animal Planet, World Wide Fund for Nature (WWF) and many more on their Ultra/Ulti Box, Astro GO. These programmes will be available on a specially curated rail On Demand titled, RimbaKita: Save Our Earth.

The RimbaKita: Save Our Earth Campaign will feature an array of new and existing programmes that highlights critical environmental issues such as forestry conservation, wildlife preservation, climate change, and more. Customers who stream into programmes via On Demand from our RimbaKita: Save Our Earth rail will stand a chance to win exclusive prizes and merchandise from 22 April to 12 May 2024. Amongst the programmes available are:

· Love Nature’s Evolution Earth, BBC Earth’s Changing Planet: Coral Special, as well as Global Trekker’s Eco Eye which touched on environmental conservation and wildlife preservation can immerse themselves in the urgent issue of climate change with series on diverse marine life and ecosystems.

· For those fascinated by natural wildlife exploration, Animal Planet’s Saving the Gorilla: Ellen’s Next Adventure follows Ellen DeGeneres as she fulfils her dream of protecting Dian Fossey’s legacy by building The Ellen DeGeneres Campus of the Dian Fossey Gorilla Fund in Rwanda. Another must watch include, Love Nature presents Africa’s Wild Year, a captivating series that showcases the seasonal changes and wildlife behaviours in various regions of Africa. This immersive experience provides insights into the continent’s rich biodiversity and the fascinating lives of its inhabitants.

· Alternatively, enjoy a light-hearted series titled Good Neighbours starring Kuah Jen Han and Tony Eusoff. Produced by WWF-Malaysia and Instant Café Theatre, the short series advocates on sustainable infrastructure and the consequences of neglect.

This campaign’s Stream & Win Giveaway where customers with the highest minutes streamed will stand a chance to win a Family Glamping Experience in Cameron Highlands, Arpenaz Quechua Camping Tents, or exclusive Astro Go-Green merchandise. This giveaway is open to all Astro customers who stream programmes on the RimbaKita: Save Our Earth rail via On Demand from 22 April 2024 until 12 May 2024.

New Free Preview Channel ‘HEROES’ offers action-packed lineup

Starting from 10 May 2024 to 9 June 2024, Astro customers can also enjoy the new Preview Channel “HEROES” (Channel 100) at no additional cost featuring action, thrillers and drama genres movies and drama series with our favourite heroes and heroines such as:

In the realm of Malaysia Hero Movies, action-packed adventures reign supreme. Among the notable titles are the adrenaline-pumping Gerak Khas, Cicak Man, and Abang Long Fadil in its various movie series, each brimming with exciting action sequences that keep viewers on the edge of their seats. Transitioning to the Korean movie scene, action enthusiasts are treated to an array of gripping experiences such as Midnight Runners and Train to Busan which offers adrenaline-fueled chases and intense combat sequences. Additionally, Doctor Romantic, Teacher Kim S1 and S2 provides a unique blend of medical drama and action which is exclusively available On Demand only. For enthusiasts of adrenaline-pumping action, the lineup boasts titles like A Thursday, Heropanti 2, Tokyo Drift, Pacific Rim: Uprising, and Battleship have left an indelible mark, showcasing the prowess of global cinema and captivating viewers with their breathtaking visuals and storytelling, packed with heart-pounding action sequences that leave audiences exhilarated.

The channel offers a diverse array of shows in languages such as Bahasa Malaysia, Chinese, Tamil, Korean, Hindi, and English, catering to a wide audience base. It also features a rich selection of Indonesian and Thai movies for foreign film enthusiasts.

Create unforgettable family moments with the New Astro from only RM41.99/month with 30% off*. For more information about the Save Our Earth Campaign and Astro’s environmental initiatives, please visit


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