KUALA LUMPUR, 24 APRIL 2024 – Anticipate a groundbreaking moment in Malaysian basketball culture as ANTA KAI 1, a collaboration between leading athletic footwear and apparel ANTA and NBA icon Kyrie Irving, unveils its latest ‘Playoffs’ pack – marking the debut of the ANTA KAI 1 series in Malaysia. Scheduled for release on 27 April 2024 at selected ANTA Malaysia outlets, this latest series in the ANTA KAI 1 collection will introduce two new colourways inspired by Kyrie Irving’s unparalleled journey in basketball.
The ANTA KAI 1 ‘Playoffs’ symbolises a significant leap for ANTA Malaysia in bringing forth a fusion of innovation, style, and the essence of Kyrie Irving’s artistry to Malaysian basketball enthusiasts. As fans religiously follow Irving’s NBA journey, this collaboration is a testament to ANTA’s commitment to delivering a premium collection of footwear and apparel tailored to the aspirations of Malaysian athletes and streetwear enthusiasts.
Ms. Pang Sook Fong, Country Manager of ANTA Malaysia, emphasises the magnitude of this milestone in bringing this collection to Malaysia – solidifying ANTA and Kyrie Irving’s shared commitment to the passion and goals for the sport.
“The introduction of the ANTA KAI 1 ‘Playoffs’ pack marks a pivotal moment for ANTA Malaysia. We are proud to present Malaysian basketball enthusiasts and sneaker fans with a product that embodies Kyrie Irving’s creativity, passion, and relentless pursuit of excellence,” said Ms Pang.
“This collaboration signifies our dedication to elevating the basketball culture in Malaysia and empowering athletes to chase their dreams with confidence and style while also bringing exclusive designs that uniquely resonate with Malaysians.”
About the KAI 1 ‘Playoffs’ Home and Away colourways
Designed to honour Irving’s team, the Dallas Mavericks, the ‘Playoffs’ pack features two distinct editions: the Playoff Home and Playoff Away. It boasts a dynamic colour scheme of white, navy, red, yellow, green, and purple, and each shoe pays homage to the attributes essential for success on the court.
The Playoff Home showcases a striking Papyrus White upper, while the Playoff Away features a captivating Deep Sea Blue Upper. Drawing inspiration from Irving’s jersey number 11 and his Native American heritage, the collection incorporates intricate details similar to “Artists on Court” weavings that mirror Irving’s graceful playstyle (like an artist on the court), hieroglyphic alphabet statements and tribal motifs – creating a truly distinctive aesthetic.
“The ANTA KAI 1 ‘Playoffs’ collection represents more than just footwear; it celebrates basketball culture and the spirit of persistent determination. As Malaysian athletes and enthusiasts embrace these iconic sneakers, we at ANTA
Malaysia will be the catalyst for them to strive for greatness and achieve their dreams in everything they set their hearts out to,” said Ms Pang.
Launch swag and perks for ANTA Malaysia Members
To celebrate the debut launch of the KAI collection in Malaysia, ANTA members could also purchase selected KAI apparel and get a KAI code tee customisation only at ANTA The Exchange TRX outlet on 27th April (10am to 4pm) and 28th April (12pm to 6pm). While stock last. Terms and conditions apply.
More exciting offerings on the horizon
The collections keep coming for ANTA Malaysia, as a new colourway will make its way to Malaysian shores in May 2024. Stay in the loop about the latest ANTA updates and be part of exclusive invitations to launches and events by signing up as an ANTA member at bit.ly/4a4FGW3.
For more details and information on the ANTA KAI 1 ‘Playoffs’ collection, visit our official website (https://bit.ly/4b0jSLh) or follow @ANTAMalaysia on Instagram or Facebook.
