KUALA LUMPUR (12 August 2024) – This summer, dare to be different as Starbucks teams up with international street and lifestyle brand New Era to launch a limited-edition Starbucks® x New Era collection. Celebrating individuality, style and coffee, this collaboration blends two cultures to bring out bold attitudes and unique stories, elevating the daily cup of coffee into a moment of fashionable self-expression.
Inspired by Starbucks and New Era’s shared values of individuality and authenticity, this designer collection is where sophistication meets spontaneity. Featuring sleek monogram designs, this vibrant lineup of Starbucks® drinkware and lifestyle merchandise items boldly elevate self-confidence, inviting customers to define a style that is unmistakably theirs.
Starting 13 August 2024 for a limited time, the collection will be available at all Starbucks® stores in Malaysia, while stock lasts.
Show your style with the Starbucks® x New Era collection
Uniting New Era’s buzzing streetwear style with Starbucks mission to forge genuine human connections, the Starbucks® x New Era collection provides a platform for sharing, amplifying and celebrating each individual’s unique story.
Coffee and fashion lovers in Malaysia can deck out in the collection’s 8 drinkware items and 8 lifestyle accessories, such as New Era’s signature 59FIFTY, 9FORTY and BUCKET headwear, tote bags and crossbody bags while sipping their coffee in style. With its timeless and sleek design in neutral earth tones, khaki and black, this collection boosts self-confidence and infuses positivity, bringing fresh energy to streetwear lovers and creating moments of delight in their everyday lives.
“We are proud to partner with New Era and celebrate individuality, style, and coffee,” said Alia Emira Ismail, Head of PR & Communications Starbucks Malaysia. “By blending New Era’s vibrant and buzzing streetwear style with Starbucks mission to forge genuine human connections, this collection aims to bring out bold attitudes and unique stories for customers in Malaysia, elevating their daily cup of coffee into a moment of fashionable self-expression.”
Fans and fashion lovers can look forward to this limited-edition collection from 13 August 2024 onwards. The lineup will be available at all Starbucks® stores across Malaysia tagged from RM108, while stock lasts.
