Riyadh, Saudi Arabia: Wednesday, April 24, 2024: Saudia, the national flag carrier of
Saudi Arabia, has launched its innovative digital platform, the Travel Companion (TC),
powered by advanced artificial intelligence. This move is part of a two-year plan to
revolutionize the travel industry by embracing digital innovations. In collaboration with
global professional services firm Accenture, Saudia’s Travel Companion is set to
change how travelers interact with the airline and redefine the standards of digital travel.
The Travel Companion offers personalized and tailored solutions to meet individual
preferences and needs, providing search results from trusted and authenticated sources
and utilizes image-supported responses. The platform is intended to be a
comprehensive, one-stop solution that allows users to book concierge services such as
hotels, transportation, restaurants, activities, and attractions, eliminating the need to
switch between multiple platforms. Additionally, it establishes seamless connections
with transportation platforms and various train companies, ensuring a smooth and
uninterrupted journey.
In the next stages, Saudia will introduce additional features, such as voice command
and digital payment solutions. Through an always-on Travel Companion accessible via
a telecom e-SIM card enabled by Saudia, users can enjoy global access without relying
on other internet providers. Furthermore, users can purchase data packages for
additional applications, ensuring continuous access to the platform’s services.
The ultimate goal of the Travel Companion is to become the top app for travelers,
providing unparalleled travel information. With aspirations to become the go-to platform
for various services beyond flight bookings, the Travel Companion will aim to distinguish
itself in the airline industry.
His Excellency Engr. Ibrahim Al-Omar, Director General of Saudia Group said, “We
are thrilled to introduce the Travel Companion, a game-changer in the airline industry
that will revolutionize the digital travel experience. This platform, resulting from our
ongoing collaboration with Accenture, signifies our forward-looking approach to
providing guests with unparalleled convenience and flexibility.
